UNDERSTANDING INTERNATIONAL MARKETS
As the state’s lead economic development agency, WEDC can call upon a global network of market development directors based in Wisconsin and trade representatives covering 95 countries around the world to provide timely and relevant in-market expertise. Together, they have a finger on the pulse of political, social, economic and geographic factors that affect the demand for Wisconsin-made products around the world.
Use the tool below and learn more about Wisconsin’s global exporting.
GLOBAL MARKET UPDATES BY REGION OR INDUSTRY
Click on a region or an industry to view global market updates:
Africa and the Middle East
Australia and New Zealand
Central and South America and the Caribbean
Demand for specialty food products is rising in the UK
Agricultural worker shortages and the war in Ukraine have made it harder for the UK to produce and stock its own food, creating opportunities for more imports from the U.S., including Wisconsin.
Opportunities abound in Australia’s alcoholic beverage market
Understanding the different regulations, taxes, sales channels, and purchasing trends is crucial for exporters to succeed.
Canadians are paying more attention to their health post-pandemic
Increased demand in Canada for healthy, natural and organic foods could offer more opportunities for Wisconsin food manufacturers and suppliers.
More pets populate Chinese homes
Wisconsin pet food producers could gain a foothold by focusing on nutritious, natural pet food products.
The U.S. and Ecuador discuss expanding trade
New trade opportunities with Ecuador could be imminent, opening possibilities for Wisconsin manufacturers and suppliers to participate.
Biotechnology stands strong in Germany
Growth in biotech and pharma in Germany could open doors to collaborations or supplier relationships for Wisconsin companies.
India accelerates the shift to electric vehicles
Wisconsin companies with products and technologies for the electric vehicle industry may find opportunities in India.
Sizing up the paint and coating industry in Mexico
Wisconsin companies in the paint and coating industry may consider Mexico a target market.
Plant-based foods are South Korea’s next growth engine
South Korean firms pour funds into protein alternatives as consumers look for healthy options.
Clean energy has room to grow in Mexico, a U.S. government report says
Wisconsin companies in the renewable energy sector still have opportunities in Mexico, even though energy reform has sparked controversy among government leaders.
Australia’s Modern Manufacturing Expo calls for collaboration
Advanced manufacturers in Wisconsin may find opportunities to help Australian businesses update their systems and technology.
Social changes in China drive higher demand for pharmaceuticals
China is providing more subsidies for health insurance, and one province is making it easier to sell drugs from global producers.
Benelux builds on cybersecurity
Wisconsin’s strong tech sector is a good match for the Benelux region’s emphasis on technology and cybersecurity.
The UK moves to clean up its waterways
A new government directive could open a range of opportunities for Wisconsin companies involved in stormwater drainage and environmental protection.
Canada boosts plans for clean energy production
As Canada adds green hydrogen and green ammonia projects, Wisconsin renewable energy companies may find opportunities to collaborate.
Japanese companies in the water industry hope to expand globally
Wisconsin’s expertise in the water industry might pair well with Japanese firms seeking growth.
South Africa plans major rail improvements
Wisconsin is an important intermodal logistics center with technical expertise that could help Africa’s transportation networks grow.
Switzerland’s pharmaceutical industry soars
Switzerland’s broad pharmaceutical expertise and its strong economy make it a good prospect for partnerships with Wisconsin companies.
Australia and New Zealand finally open for post-pandemic travel
Wisconsin businesses can visit the region and take advantage of its optimistic outlook for economic recovery following the pandemic.
Austria moves toward smart factories
With Wisconsin’s cutting-edge research and development in engineering, companies may find opportunities in Austria as its factories adopt advanced technologies.
Supply chain challenges continue in Southeast Asia
Southeast Asian countries are seeking alternative suppliers and Wisconsin companies may be able to fill some of the gaps.
Beauty products are expected to see growing sales in Mexico
Wisconsin makers of manufacturing and packaging equipment may find opportunities in Mexico’s personal care product industry.
The Czech Republic plans to propel its transition to clean energy
Europe’s Modernization Fund will support the transition of the country’s infrastructure to alternative energy sources, and Wisconsin businesses related to clean energy may find opportunities in that market.
Canada embraces vertical farming as a growing field
Wisconsin businesses offering products and technologies related to vertical farming may find opportunities with Canadian partners.
Australia’s food and beverage industry grows
Wisconsin food and ingredient businesses could find the Australian market hungry for new products, especially for healthy food and drinks.
Insurance technology gains attention in the UK and France
Wisconsin tech companies may find opportunities to collaborate as businesses in the UK and France move to adopt new systems.
Peru seeks solutions to its fertilizer crisis
Wisconsin companies that produce fertilizer or similar alternatives may find market opportunities in Peru.
South Korea rockets into the space industry
After successfully launching its domestically produced Nuri rocket, South Korea plans to boost investments in the space industry, and Wisconsin companies could provide components to fuel that growth.
Machine tool manufacturing highlights Italy’s pandemic recovery
The Italian market holds promise for Wisconsin’s strong machine manufacturing sector.
Canada’s hospitals need new medical imaging machines
A report says too many of Canada’s CT and MRI machines are more than 10 years old and must be replaced, and that opens the possibility for Wisconsin companies in the medical imaging industry to step in.
Australia—the boating nation—prepares to enjoy a restriction-free summer on the water
Wisconsin exporters of recreational and safety marine equipment and accessories could find opportunities in this market.
As the UK pet population grows, so does spending on pet products
A surge in pet ownership—and along with that, sales of pet accessories and supplies—offers opportunities to Wisconsin suppliers with unique products.
Understanding Japan’s banking and health care systems
Wisconsin companies with health care technology may find opportunities in Japan.
Food and beverages dominate manufacturing in Greece
This could be a strong market for Wisconsin companies selling food and beverage products or offering technology to modernize Greece’s own food and beverage businesses.
Canada’s video game industry draws high scores
Wisconsin companies offering goods and services to the video game sector may find opportunities in the Canadian market.
Belgium’s pharmaceutical industry soars
Wisconsin is also known for the strength of its biopharmaceutical industry, and partnerships between companies in Belgium and Wisconsin could prove to be fruitful.
Australia plans long-term investments in health care
Wisconsin exporters with expertise in upgrading and implementing workforce training and upskilling, equipment, technology, facilities and infrastructure for hospitals and supporting services could capitalize on increased spending for Australia’s health care system.
Artificial intelligence takes center stage in the UK
The UK is focused on increasing the use of artificial intelligence and big data, opening potential opportunities for Wisconsin tech companies with expertise in those areas.
Mexico’s paper industry stabilizes after pandemic-related problems
Wisconsin is a big player in the pulp and paper industry.
Additive manufacturing moves into the mainstream in the UK
Additive manufacturing, or 3D printing technologies, could offer opportunities to Wisconsin companies looking to participate in the UK market.
Indonesia wants to transform manufacturing with disruptive technologies
Wisconsin manufacturers could provide digital solutions as well as more traditional electrical equipment and pharmaceutical products to potential partners in the market.
Australia’s new prime minister announces manufacturing initiatives
Australia wants to boost its manufacturing capabilities, which could open opportunities for Wisconsin manufacturers and suppliers.
Home building is poised to surge in Ontario province
Wisconsin companies offering goods and services to the construction industry may find opportunities in Canada.
Germany’s market for technology solutions is poised for growth
Wisconsin is well-known for its university programs in computer and information sciences and is home to a booming tech sector.
Cheese pleases more Chinese palates
Wisconsin is a top producer of cheese and other dairy products and could tap into the growing dairy market in China.
Light manufacturing plays a growing role in Mexico
Wisconsin companies providing services or equipment to light industry operations may find a market for their products in Mexico.
Canada focuses on critical minerals in its roadmap for clean technology
The province of Manitoba is a key source of minerals used to manufacture renewable energy and other clean technology components, and Wisconsin companies involved in the mining industry may find opportunities there.
Equinix, a California technology company, expands in Latin America
The region, especially Chile, is becoming an attractive destination for innovation and technology investment, which could be of interest to Wisconsin tech-based companies looking to expand abroad.
China’s auto parts industry grows, in spite of pandemic setbacks
Vehicle and parts exporters may want to consider market opportunities in China.
India’s factories work toward Industry 4.0
Wisconsin companies are strong in automation and Industry 4.0 technologies, and could find market opportunities in India.
Video games shoot up in popularity in Mexico
Wisconsin is a leader in video game development, and Wisconsin companies in the industry might find opportunities in Mexico.
South Koreans crave whiskey, wine and vegan meals
Demand for vegan foods in South Korea has jumped, as more young people express their environmental concerns through their culinary choices, opening the door to Wisconsin’s vegan food producers.
Clean aviation fuels advance in the UK
Wisconsin companies can explore a wide variety of research, development and infrastructure-related partnerships with UK companies on green energy initiatives.
South Africa battles increasing cyberattacks
Wisconsin has a strong range of IT firms whose services might be welcomed in order to strengthen cybersecurity in South Africa.
Dutch government prepares to invest in the future of rail freight
As the Netherlands works to improve its railway freight infrastructure, Wisconsin companies may find opportunities to provide products in this sector.
5G to bring high-speed connections throughout Brazil
Wisconsin companies with broadband technologies or products may have opportunities to work with the winning bidders in Brazil’s recent 5G auction.
Canada invests in broadband fiber optics
Canada’s government sees broadband as an impetus for innovation and a necessity for its people, and Wisconsin companies in that sector could benefit from the demand for such technology.
Demand for high-end medical devices is on the rise in China
China’s aging population and the government’s focus on improving its citizens’ health are expected to heighten the need from medical device manufacturers, including those in Wisconsin.
France boosts funding for electric vehicle charging stations
Wisconsin companies involved in the electric vehicle industry, rechargeable batteries or alternatives to fossil fuel combustion engines could find markets for their products in France.
Japan’s government promotes technology in health care
Wisconsin companies with health care technology may find opportunities in Japan.
Mexico’s appliance industry powers up, in spite of the pandemic
Wisconsin companies can supply components and technology to the growing appliance industry in Mexico.
Australia’s government proposes record defense budget
Wisconsin exporters with products, services and expertise in the defense sector could find market opportunities in Australia.
The UK boosts funding to improve health care, expand technology
An aggressive effort by the UK government to reduce health care backlogs and adopt health technology is likely to require imports from the best and the brightest suppliers, including companies in Wisconsin.
UAE’s reputation is on the rise, according to the Global Soft Power Index
Wisconsin companies may want to consider seeking export partners in the United Arab Emirates as it gains respect and attention worldwide.
Solar energy powers up in Mexico
Wisconsin companies could be the source of photovoltaic solar technology to help Mexico achieve its renewable energy goals.
Demand grows for Industry 4.0 in Southeast Asia
Wisconsin companies are at the forefront of advanced manufacturing systems, and the state’s education system is known for workforce training in engineering, manufacturing and the Internet of Things.
Automation gains ground in Canadian factories
Wisconsin companies offering automation-related products or services may find opportunities in in several Canadian market sectors.
Australia’s home construction boom sparks serious shortages in building materials
Wisconsin exporters of building and construction materials, equipment and machinery could fill some of the gaps.
Destination 2050: A plan to decarbonize aviation in France
Wisconsin’s cutting-edge research and development in nanotechnology, engineering and power control systems, as well as its world-class universities and technical colleges, could help the climate change initiative reach its goals.
A fruitful mango season for Ecuador
As the volume of Ecuador’s fruit exports grows, Wisconsin machinery and agricultural equipment companies may want to consider exploring market possibilities.
Russia’s furniture production is on the rise
Metal office furniture manufacturing hit a record level in the first half of 2021.
India revamps tariff rates to encourage domestic manufacturing
Wisconsin exporters should be aware of changes that may affect their future dealings with customers in India.
South Koreans are drinking more imported wine than ever—at home
Both wine and whiskey sales are on the rise, so Wisconsin wineries and distilleries may want to consider exporting their products to South Korea.
Canada proposes a ban on single-use plastics
The Canadian government has released a draft proposal and will follow up with guidance for businesses on how to adapt their products to avoid using plastics that cannot be recycled.
The UK tackles Industry 4.0
Wisconsin companies and technology professionals can play a role in the transformation of the UK’s manufacturers into a more digitized, data-sharing, productive industry.
Mexico’s pharmaceutical industry grows
Wisconsin companies can provide services and products to the pharmaceutical and medical markets in Mexico, and these exports are particularly needed in the wake of the COVID-19 pandemic.
Biotechnology: Made in Belgium
Wisconsin and Belgium are both centers for biotech, and companies might want to consider collaborations or joint ventures.
Australia is planning a robotics revolution
Wisconsin exporters with expertise, products and robotics systems may want to explore the possibilities for partnering with Australian businesses and organizations.
Auto industry fuels Mexico’s economy
Wisconsin is an important supplier of equipment and components for the auto industry.
Sweden rolls out high-speed rail
Wisconsin’s rich history of supporting industries, such as steel, technology and manufacturing, give the state’s firms the experience and knowledge needed as potential collaborators.
Japan steps up efforts for renewable power
A big investment in renewable power opens the door to companies with clean energy solutions.
China adds new free trade zones
China is expected to set up more free trade zones, providing significant opportunities and benefits to foreign enterprises in the Chinese market.
New trade pact adds leniency for online shopping across the Canadian border
E-commerce has generated many opportunities, and understanding customs' minimum value guidelines can provide opportunities for further access to the Canadian market.
South Africa's pet care industry expands
More South Africans are adopting pets, and that has spurred growing sales in all aspects of pet care.
Brazil’s fertile fertilizer market
Wisconsin agrochemical companies have a large potential market in Brazil—the world’s fourth largest consumer of fertilizer nutrients.
Australian road and infrastructure projects lead the way to economic recovery
Wisconsin manufacturers and suppliers of engineering, construction, highway and infrastructure equipment may find opportunities to win business in Australia as the industry undertakes mega projects over the next decade, supported by government funding.
UK agriculture works to shrink its environmental footprint
Farming, agricultural and related sectors have become increasingly important in the UK and are areas where Wisconsin companies could collaborate and engage with UK companies, research organizations, universities and other stakeholders to their mutual benefit.
A new Dutch government lays out its priorities
The coalition government’s agenda focuses on combating climate change and reducing the shortage of housing in the Netherlands.
Australia invests in cybersecurity
More than half of the cybersecurity infrastructure imported by Australia comes from U.S. providers.
Sleep product industry awakens in Canada
Wisconsin businesses offering products designed to improve sleep quality may find opportunities in Canada.
France turns to hydrogen production to fight climate change
France plans to pioneer alternative methods to replace fossil fuels and become as energy independent as possible.
Environmental technology is a target for growth in Germany
Germany is home to one of the most advanced markets for environmental technologies in the world, and new laws are creating new opportunities for foreign companies to enter the market.
China strengthens intellectual property protection
Chinese officials lay out plans for improving intellectual property rights over the next 15 years.
Mexico looks to expand electric car sales
Wisconsin companies in the electric and hybrid car sector could benefit from the growing industry in Mexico.
Vietnam moves to clean up its wastewater
Water and wastewater technology represent a key sector for the state of Wisconsin. Milwaukee, home to the Global Water Center, is a mecca for water-related business and research.
UAE launches autonomous taxis
It’s the latest in a series of autonomous vehicle projects in the UAE.
Digitization of the Dutch health care system advances
The market for digital health services will develop very dynamically in the coming years, with opportunities for Wisconsin exporters.
Colombia awards contracts for 11 solar projects
The Colombian government is interested in investing in renewable energy, which could present an opportunity for Wisconsin services or products.
UK plans for net zero emissions by 2050
New policies create opportunities for Wisconsin companies to contribute their knowledge, services and technologies.
High-speed rail projects take shape in Ontario, Quebec and Alberta
Wisconsin businesses providing equipment or services to the rail and transportation sectors may find opportunities in the procurement process for several Canadian high-speed rail projects.
Australia opens to visits by Wisconsin exporters
As Australia reopens its borders after the pandemic, Wisconsin businesses can visit the region in 2022 and take advantage of the Australian economy’s optimistic economic recovery outlook.
Government calls for “common prosperity” raise concerns about China’s luxury purchases
Wisconsin companies exporting luxury items could eventually see a broader market from Chinese consumers, the Chinese government says.
Gains in Russia’s 2020 pharmaceutical market
Sales of pharmaceutical drugs soared in Russia in 2020 as a result of the COVID-19 pandemic.
South Korea’s appetite grows for edible insects
The edible insect market in Korea has been steadily growing and there may be market opportunities for Wisconsin companies.
Rules for exporting plumbing products to Mexico
Wisconsin companies in the construction or plumbing industry need to follow certification requirements for their products to be accepted for use in Mexican developments.
Scotland’s space industry takes flight
Scotland hopes to be among the world leaders in space industry research and jobs, and a new U.S. contract will boost those ambitions.
China’s thriving pet food market brings future opportunities
With China’s increasing demand for pet food, consumers could welcome products from Wisconsin’s high-quality pet food companies.
Canadians turn to pets as pandemic relief
Wisconsin businesses specializing in the pet product industry may find opportunity within the growing Canadian pet market.
Australians are snapping up electric cars
As the Australian electric vehicle industry develops, there will be an increased need for charging infrastructure and supporting products, presenting a potential opportunity for Wisconsin exporters.
Brazil cuts import tariffs to fight inflation
The fee reductions will allow internal prices to adjust and facilitate the entry of exports from Wisconsin companies to the Brazilian market.
The Dutch government seeks electronic health innovations
Wisconsin health care technology companies should consider exploring opportunities to help the Dutch health care system improve electronic health records exchanges and offer online access to health services.
Investors are pumping money into African startups
Venture capitalists have a favorable view of technology companies in Africa.
Spain is a growing hotspot for information technology
Wisconsin companies with innovative technology could help Spain achieve its goals for a digital transformation by 2025.
Understanding Mexico’s budget for public security
The security industry is a sector that is ripe for exports from Wisconsin companies.
U.S. agricultural exports to China expected to grow
A closer agricultural trade relationship between the U.S. and China will benefit both countries. Wisconsin, as one of the largest agricultural states, can take the lead and explore opportunities in exporting agricultural products to China.
Biotechnology flourishes in Germany
With the largest number of biotech companies in Europe, world-class research infrastructure and internationally renowned scientists, Germany has established itself as an international biotechnology hub.
Opportunities abound for exporting agricultural machinery to Thailand
Industrial machinery, including farm equipment, has long been Wisconsin’s top export product category. Wisconsin was ranked 11th among the 50 states in the first quarter of 2021 for industrial machinery exports.
UAE is cleared from a list of countries posing intellectual property concerns
Removing the UAE from the U.S. Trade Representative’s annual watch list signifies it has set tighter protections for patents, trademarks and copyrights, which could open the door for more export opportunities.
France’s aerospace industry is in demand
Aeronautic components, equipment and services are needed for France’s active aerospace sector.
Industry confidence spurs expansion plans for Australian dairy farmers
Wisconsin exporters with expertise in dairy farming equipment, dairy processing machinery and irrigation systems may find export opportunities as Australian dairy farmers invest in their operations.
The future is bright for renewables in Canada
Wisconsin businesses providing equipment or services to the renewable energy sector may find an interested market in Canada’s Prairie Provinces.
Demand for organic food ripens in Latin America, Symrise reports
People in Colombia, Argentina, Brazil and Mexico are basing their choices for food on taste, simplicity and transparency, health benefits, and the authenticity and sustainability of natural ingredients. For that, they are willing to pay more.
Smart home market continues to boom in China
The whole industrial chain of smart home products can benefit from the growing adoption of this technology worldwide, particularly in China.
Urban gardening growth in Canada
Products and supplies for home gardeners and urban farms are in demand.
India’s wood industry slows due to the pandemic
Wisconsin’s forest products industry could benefit from increased imports of wood to India.
Pandemic sways South Korean consumers toward dairy products
South Koreans are highly influenced by trends and a taste for Western consumer goods, and their increasing interest in imported dairy products could open opportunities for Wisconsin cheese producers.
Improving the UK's electric vehicle charging network
As part of its strategy to achieve net zero emissions by 2050, the UK government has pledged to invest in electric vehicle connectivity, presenting new clean energy-related opportunities for U.S. suppliers.
Australian government announces budget for new fiscal year
Priorities include infrastructure, agriculture and manufacturing, with major investments planned for projects in these areas.
Armored vehicles gain popularity in Mexico
There’s a need for new technology and products for armored vehicles.
Untapped potential in China's water purifier market
Concern is growing among Chinese consumers about safe and healthy drinking water, but penetration of these devices and systems is still low.
Alberta looks to hydrogen to fuel expansion of oil sands
Globally, hydrogen is becoming a key source of clean energy.
Brazil’s fertile fertilizer market
Wisconsin agrochemical companies have a large potential market in Brazil—the world’s fourth largest consumer of fertilizer nutrients.
Rare earth and critical minerals needed to support renewable energy in Australia
The Australian government has launched a 10-year plan to expand its critical minerals processing and manufacturing capacity
Room for growth in Africa's consulting sector
The entire continent's consulting market makes up only 2% of the global consulting market.
UK and EU focus on goal of carbon neutrality
The UK and EU policies are aligned with one another, but will require some changes on the part of U.S. exporters selling into these markets (e.g., motor vehicle manufacturers).
Defense and cybersecurity opportunities in the UAE and Saudi Arabia
The UAE is working to transform into an exporter and will need parts, components and machinery to achieve this; Saudi Arabia is becoming a world leader in digitization and needs cybersecurity infrastructure to match.
Philippines begins major infrastructure investments
Overseas firms can participate in the upgrades being planned for airports, roads, rail, bridges and more.
Digital transformation underway for Poland's industrial machinery
With one of the strongest economies in the EU, Poland is investing in bringing automation and robotics in line with leading economies in these areas.
Strong demand for cybersecurity solutions in Mexico
As smartphone usage and high-speed internet access expand, solutions are needed to keep businesses' and consumers' data protected.
China embarks on net-zero carbon emissions initiative
To achieve the goal of carbon neutrality by 2060, China will need cooperation and contributions from exporters of renewable and sustainable technologies.
With tariff engineering, small product changes can lead to big savings
With recent changes to the U.S.-Mexico-Canada trade agreement, exporters of textile and apparel goods in particular can benefit from reexamining the tariff category requirements.
Australia envisions advanced manufacturing upgrades
Government support for modernization of processes and technologies is leading to widespread investment, creating opportunities for Wisconsin companies.
How to transition from the CE mark to the UKCA mark
After Brexit, companies selling products into the UK must follow different compliance and labeling procedures distinct from those in use for EU markets.
Opportunities to meet South Korea's higher education needs
South Korean students often travel abroad for English-language immersion experiences, and Wisconsin's renowned institutions of higher education may appeal to Korean students in a broad range of fields.
South American retail chain plans major capital investment
Wisconsin companies may be able to provide technology solutions to support Cencosud's plan to spend $1.8 billion opening new stores, renovating existing stores, and developing e-commerce in markets such as Chile, Argentina and Peru.
Russia's growing plastics market
Russia is highly dependent on imports in this category, and the U.S. is not yet among its top import sources.
Information technology and cybersecurity opportunities in Hungary
Hungary is an advanced market in this industry, and also receives high marks for cross-border trade and contract security.
India launches new national education policy
Changes to post-secondary education will facilitate international collaboration and make it easier for Indian students to undertake graduate work in the U.S.
Approaching midlife, China's millennials spend freely on health care products
These consumers vastly prefer imports to domestically made products.
Refrigerated transportation opportunities in Canada
Refrigeration needs for food, as well as medical products and specimens, have grown with the pandemic, and companies with innovative solutions stand out.
Australian manufacturers prepare to upgrade technology
With the government making major investments in helping companies adopt advanced manufacturing innovations, Wisconsin companies with expertise in automation and robotics, sensors and data analytics, and artificial intelligence can find opportunities.
Pandemic sways South Korean consumers toward dairy products
South Koreans are highly influenced by trends and a taste for Western consumer goods, and their increasing interest in imported dairy products could open opportunities for Wisconsin cheese producers.
South Africa's agriculture sector evolves
Converging forces including climate change, recent droughts, increasing energy costs, and technological advance are driving the evolution toward innovative and sustainable practices.
The Netherlands' ideal position as a logistics hub in Europe
With supply chains regionalizing, the Netherlands is an increasingly important access point for European markets.
Demand outpaces supply for industrial molds in Mexico
As Mexico works to increase domestic supply, Wisconsin exporters can help fill the gap.
Japan's medical device industry
As in many markets around the world, Japan's market is growing with an aging population, and opportunities also exist to provide scarce personal protective equipment as the pandemic continues.
Germany prepares to modernize its digital health infrastructure
With the country's decentralized model of government, this will be a major project requiring innovative solutions for integration and standardization.
French pet food market presents opportunities
The number of pets is growing, and demand is rising for premium products in the natural, raw and organic categories.
After a bumpy ride, U.S.-China trade relations show signs of smoothing
Chinese officials and scholars are predicting an easing of trade restrictions.
Canada launches innovation hub for ocean science, technology and industry
Based in the Atlantic region of Canada, the Ocean Supercluster was created in 2018.
Brazil plans to expand water, sewage and sanitation service
Achieving universal coverage is a major project expected to take more than a decade and create 700,000 jobs.
Opportunities in Australia's health technology sector
Major government investments sine 2016 are leading to rapid development in the sector.
Guidance on the UK's post-Brexit requirements for medical devices and diagnostics
Wisconsin companies should be aware of the regulatory changes, which take effect in 2021 through 2023.
UAE focuses on improving its health care and laboratory services
The government is investing heavily in hopes of creating a regional hub within the Middle East.
Opportunities in Thailand's medical device market
With just 1.6% of Wisconsin's medical device exports going to Thailand, there is ample room for growth.
Growth in Poland's health and medical sector leads to demand for imports
Rising health care spending and a scarcity of domestic suppliers is creating opportunities for Wisconsin exporters.
Mexico's growing e-commerce sector
With more consumers going online due to the pandemic, the marketing is growing rapidly in spite of Mexico's lagging rates of access to the internet and bank accounts.
China's booming luxury goods market
Purchases by Chinese consumers constitute more than one-quarter of all purchases worldwide in this category.
Canada plans upgrades to nuclear power facility
There are opportunities for Wisconsin suppliers to participate in upgrades to the Bruce Power nuclear facility, which produces one-third of Ontario Province's power.
Australian e-commerce platforms' skyrocketing success
Resources for Wisconsin companies wanting to sell into Australia
UK broadens access to telehealth
Wisconsin companies can contribute to growing the technology's availability.
Traveling to South Korea during the pandemic
Travel for urgent business needs is still possible with an Isolation Exemption Certificate and an invitation from a South Korean company.
Opportunities in Russia's agricultural machinery market
The market is dependent on imports, with demand increasing due to the pandemic.
Mexico's energy reform creates opportunities for equipment replacement
Wisconsin companies can help supply the fuel dispensing equipment releases and monitors that are needed.
Opportunities in Italy's food sector
Food is important in Italian culture and consumers are willing to pay a high price for quality, creating opportunities for imported premium products to remain competitive.
The rise of digital health care in India
Demand for health care services is growing due to increasing health insurance coverage and longer life expectancy.
Colombia focuses on sustainable agriculture
The Cauca region in the country's southwest is developing a "climate-smart village" program that focuses on adjusting agricultural practices with environmental protection and climate change in mind.
E-commerce livestreams gain popularity in China
Foreign brands, especially those in the consumer goods category, should be aware of this trend when entering the Chinese market.
Canada prepares to upgrade its water infrastructure
Wisconsin companies can play a role in modernization projects across Canada.
Australia plans major investment in aerospace
Wisconsin companies can lend their expertise to this growing sector.
Rapid growth in the UK's online learning industry
Education at all levels, including adult learners, has gone online with the pandemic.
Opportunities in South Africa's consulting industry
A recent corruption scandal has tarnished the reputation of two major consultancies, creating opportunities for smaller service providers.
The Netherlands excels at water technology
Wisconsin water technology companies can take advantage of the strong connections between the Netherlands and Wisconsin water clusters.
Opportunities in Mexico's paper industry
The market depends on imports since it does not produce enough to meet domestic demand.
Japanese consumer demand boosts popularity of foreign foods
This trend creates opportunities for Wisconsin food exporters, since U.S. products are highly regarded in the market.
Finland seeks to expand hydropower production
Wisconsin companies can contribute their expertise.
China's growing plant-based meat market
Products that focus on appealing taste and texture are outselling products that focus mainly on nutritional value.
Walmart Canada announces major expansion
The expansion plan creates opportunities for suppliers and service providers.
Brazil’s São Paulo state signs collaboration agreement with U.S.
The agreement covers areas including education, health, science and technology, public security, trade and investment, agriculture and tourism.
Australia and New Zealand invest in pandemic recovery
Both countries have weathered the pandemic well and limited the economic damage due to strict lockdowns.
UK seeks to bring National Health Service up to date on technology
Wisconsin exporters of medical devices and technologies are in a better position relative to European companies thanks to Brexit.
Agricultural technology opportunities in Singapore
The island nation is seeking to grow more of its own food domestically, and Wisconsin companies can aid in the transition.
Chinese consumers boost online retail purchases
International sales on Chinese e-commerce platforms are growing rapidly, creating opportunities for Wisconsin companies.
Pandemic induces strong demand for recreation equipment in Canada
Demand is outpacing supply of RVs, boats, bicycles and more.
Strong growth in Baltic economies creates opportunities for Wisconsin companies
With rapid post-pandemic recovery projected, Estonia, Latvia and Lithuania are in need of machinery, chemicals and technology solutions.
Australia prepares to invest in clean energy
A new Technology Investment Roadmap outlines spending plans and priorities.
Pandemic accelerates South Korea's digital transformation
Opportunities for Wisconsin companies to participate in implementing the Digital New Deal, Green New Deal and Employment Safety Net enhancement
Opportunities in Russia's sanitary and hygiene product market
The market is dependent on imports, with demand increasing due to the pandemic.
New Zealand prepares to invest in agricultural technology
High-impact projects have been identified in horticultural robotics, disruptive technologies in nutrients, and venture capital for agritech.
3D printing goes mainstream in Mexico
Once considered a technology to be used for prototyping, 3D printing is now being used to create end products, and is experiencing rapid growth.
French aerospace sector plots course for pandemic recovery
France’s aerospace sector appeared to be in total crisis following the shutdown of the aeronautics sector, and in particular the grounding of all aircraft, due to the pandemic. In July, Air France/KLM Managing Director Benjamin Smith announced layoffs of 7,585 employees until 2022 via voluntary departures and non-renewal of contracts. Air France has lost €2 billion in revenue (a drop of 40%) due to reduced air traffic, since their strategy had focused on the passenger market rather than maintaining supply to the French military. Air France remains one of the major buyers for the French aerospace industry, which means the pandemic has had a domino effect for Air France supplier Airbus. In May, Airbus announced it would halt production of its A380 aircraft due to fuel and maintenance costs, but would still fulfill preexisting orders of the aircraft for Arab states. Both the Dutch and the French governments have promised help to Air France. In June, French Minister of the Economy Bruno Le Maire announced a crisis budget of €15 billion to sustain the industry, with the condition that it make the transition to cleaner, low-pollution solutions in the aircraft industry as well as reducing the number of flights with duration of less than two hours—routes that could be served by trains instead. In an August interview with Benjamin Smith on France Info radio, Smith pledged a reduction of 20%-25% in CO2 aircraft emissions and said all the airline’s ground vehicles would be electric (as well as concentrating on passengers’ health security). Alexandre de Juniac, president of the International Air Transport Association, said the industry as a whole would continue replacing current aircraft fuel with biofuel, with the goal of cutting carbon emissions by 50% in 2050. The industry is optimistic about overcoming the current crisis, as opening borders will have an immediate positive impact on the aeronautics industry. Airbus will also concentrate on supplying the market with long-range, medium-capacity and heavy carrier aircraft such as their A320 and A350 models. The Emirates airline has switched its original order of A380 to 40 A350 instead, thus boosting production over the next 10 years. Airbus actually saw an increase of 4.3% in its share price after the announcement, and an increase in the group's net profits of 29% to €3 billion—along with an increase of its 2018 turnover by 8% to €63.7 billion. Notably, the pandemic has not affected the Arianespace Ariane 5 rocket launching program, which saw another rocket liftoff on July 31 from the Guiana Space Centre near Kourou, French Guiana. This creates opportunities for U.S. suppliers to partner or directly supply French small and midsize Tier Two and Three companies that are specialized in the areas of anti-pollution, biofuels and public aircraft sanitary equipment. In addition, there is a need for high-tech solutions—in particular, materials such as carbon fiber—and environmental solutions for reduced engine noise and fuel consumption, including electric-powered ground vehicles.
Germany invests in renewable energy
Government targets call for reducing reliance on nuclear energy while dramatically increasing the share from renewable sources.
China plans buildout of electric vehicle charging infrastructure
The New Infrastructure Strategy calls for adding tens of millions of new charging stations by 2030.
Chile positions itself as a leader in 5G
Wisconsin companies can help with the ambitious schedule for implementing the new technology.
Canada's growing telemedicine sector
Virtual visits were already on the rise, but are increasing even more rapidly because of the pandemic.
UK manufacturing sector seeks new supply sources
Brexit is shaking up the sector's existing supply relationships, creating opportunities for new entrants.
Strong demand for pathology and diagnostics equipment in South Africa
Wisconsin exporters can help meet the demand for equipment and supplies.
Financial technology opportunities in the Netherlands
Amsterdam has become a hub for the fast-changing sector.
Mexico aims to upgrade waste management
Infrastructure and public awareness still need to catch up with new waste separation, recycling and waste-to-energy initiatives.
Japan moves to make energy supply more sustainable
Wisconsin companies can help with the shift from nuclear and coal-powered to renewable sources.
Opportunities in Ireland's biotech sector
Especially after Brexit, Ireland provides a good entry point for English-speaking companies into the European market.
China International Import Expo focuses highlights opportunities in the Chinese market
Virtual components and a year-round trade hub complement the exhibition's efforts to boost international trade.
Canada's fast-growing health food and supplement market
Concerns about immune function and decreasing chances of severe illness with COVID-19 are driving the trend.
Australian government plans defense spending for next decade
A newly released plan sets priorities for developing maritime, land, air and space capabilities.
Vietnam lowers tariffs on dairy imports
Combined with rising demand, the policy change creates strong opportunities for Wisconsin exporters of dairy products.
Mexico's hospitals offer opportunities for medical equipment exports
Details on the largest hospitals overall, as well as in maternity, diagnostic imaging and cardiovascular health
Pandemic drives changes in France's automotive industry
Private cars are the preferred means of transport, and French consumers' attention to environmental friendliness is accelerating the growth in sales of electric and rechargeable hybrid vehicles.
China announces plan for construction of Hainan Free Trade Port
With liberalized trade, investment and visa policies, the port offers opportunities for Wisconsin companies.
Central European markets provide bright spots in pandemic economy
Austria, Poland and Germany are projected to have faster-than-average recoveries.
New opportunities for dairy farmers under USMCA
The updated agreement provides the potential to export more dairy products to Canada.
Australian government announces infrastructure development priorities
Road, rail, water and mining projects are among those on the list.
Demand grows for food and drink imports in the UK
Among the contributing factors are instability due to Brexit and the pandemic.
Social distancing spurs technological innovation in South Korea
Virtual education, e-commerce, delivery, gaming, customer service and telemedicine are among the industries affected.
Latin America focuses on renewable energy
Global analysts rank Latin American markets among the top in the world for investment in renewable energy.
Slovenia prepares to invest heavily in energy sector
The sector is in need of modernization, and the government plans to prioritize it to drive growth.
Russia's packaging industry seeks import suppliers
Sustainability, convenience and shelf life are among the trends driving the new types of packaging needed in the market.
Mexican government unveils phased reopening plan
Although cases and deaths are still high, a widespread lockdown is unlikely due to the economic impact.
Strong demand for food processing equipment in India
This major food-producing country is heavily dependent on imported equipment.
Canada's growing market for remotely propelled aircraft systems
The technology is being used for applications including package delivery, agriculture, oil and gas, and defense.
Australian companies look to diversify their supply chains
Particularly in light of the pandemic, companies are looking to move beyond dependence on Chinese suppliers.
South Africa's agriculture sector
Although the country is home to one of the most vibrant and diverse agricultural sectors in Africa, and is a net exporter, production and investment in capital assets have been declining.
Even without a widespread lockdown, life moves online in the Netherlands
Wisconsin companies can contribute to the technological revolution taking place in the finance, health, education and retail sectors.
Mexico's dynamic plastics industry
Mexico is the world's eleventh-largest manufacturer of plastic products, and the industry is largely reliant on imports.
Increasing use of technology in Japan's agriculture sector
An aging agricultural labor force is among the factors driving the need for high-tech solutions.
France expands use of facial recognition
With the government increasingly using this technology for secure access to public services, Wisconsin companies can help build out the technology.
Pandemic impacts European markets
The current situation in Germany, Italy and Spain, plus where to turn for further updates
Chinese government acts to boost domestic consumption
As policies are enacted to stabilize the economy after the pandemic's onset, consumption will in turn boost demand for imports.
Canada's growing low-alcohol and no-alcohol beer market
Health consciousness among millennials is changing the image of this market segment.
Demand for imported fertilizer on the rise in Brazil
Although factories are under construction, they will not be complete in time to meet the rising demand from Brazil's agriculture sector.
Wisconsin companies can connect to Australia's robotics sector
A renewed focus on robotics comes along with the development of the country's second Robotics Roadmap.
Life sciences, advanced manufacturing among key sectors identified for investment by UK government
The government has identified key industries of strategic value to the UK economy and, through sector deals, has created partnerships between government and industry to nurture them.
Companies looking to diversify their supply base in Asia should look to Singapore, Indonesia
Both markets can serve as a gateway into Southeast Asia for Wisconsin companies.
Opportunities in Oman's food market
A growing population, rising tourism, and increasing interest in both health foods and convenience foods are among the trends driving demand.
Strong demand for safety and security equipment and technology in Mexico
Residents and business alike are in search of solutions to stem the economic impact of property crimes.
Understanding German business culture and communication customs
Being aware of conventions and expectations can aid greatly in developing business relationships.
China adopts additional economic opening measures in light of pandemic impact
The government is increasing market access for foreign capital and supporting increased imports, among other measures.
Social media plays increasing role in Canadians' purchase decisions
To best reach consumers in the Canadian market, companies should include social media in their marketing plans.
Growing demand for digital health solutions in Australia
The Australian government is investing in a wide range of initiatives to which Wisconsin companies can contribute.
Increasing adoption of artificial intelligence in South Korea
The South Korean government announced it will spend $21.7 million on the discovery and development of innovative medicine using this technology.
Russia's evolving baked goods market
As industrial bakeries decline in market share and smaller bakeries rise in number, there is a demand for machinery as well as franchise opportunities.
Peru's burgeoning startup scene
Financial technology and education technology are areas of particular opportunity.
Mexico explores sustainable public transport options
Among the projects receiving investment are expansion of the Mexico City Metro, buses, streetcars, light trains and bicycles.
Information and communications technology opportunities in Germany
The industry is not yet fully developed, and Wisconsin companies can help propel it forward.
Collaboration opportunities abound in France's vibrant biotech sector
The biotech and medical technology industries employ 330,000 people directly and indirectly.
Pandemic drives shift to e-commerce in China
Along with the decline of in-person services come opportunities in areas including online shopping, online education and telehealth.
British Columbia dam project presents opportunities for Wisconsin companies
Companies that provide equipment and services for hydroelectric projects can bid on components of the project.
Virtual reality is taking hold across a wide range of industries in Australia
Virtual and augmented reality are being used in contexts as diverse as firefighting, dental care, transportation, sports and wine.
Opportunities in the Swiss bioscience market
Wisconsin companies can supply to, and collaborate with, companies in one of the world's most active and diverse bioscience clusters.
South Africa's plastics market
Environmentally friendly plastics are a particular area of opportunity.
Water treatment needs in Mexico
Drinking water access in rural areas is less than 80%, and less than 50% of Mexico's collected wastewater receives treatment.
Strong demand for health tech imports in Japan
Wisconsin companies are recommended to work with a local partner when entering the market.
France's booming building and construction sector
In particular, government incentives for sustainable upgrades are driving strong demand.
U.S., China reach agreement on intellectual property protections
Under the new trade deal, both sides agreed to purchase specific types of goods from one another over the next two years.
RVs gain popularity among Canada's millennials
Some use the vehicles for camping, but a rise in nomadic lifestyles is contributing to the growth.
Brazilian manufacturing sector implements Industry 4.0
Wisconsin companies can be part of the transition.
As Brexit takes effect, Netherlands sees logistics opportunities
The center of gravity for Europe's economy is expected to shift eastward.
Meat alternatives gain market share in Australia
The U.S. is the second-largest supplier of food ingredients to Australia, and Wisconsin companies can help meet rising demand.
UK prepares to move forward with Brexit
While international trade deals must still be negotiated, the UK can now turn to domestic matters that had been placed on the back burner.
Saudi Arabia aims to improve health services
The government has set goals of improving infrastructure and modernizing technology.
Opportunities in Poland's aerospace and aviation market
Entering the market at its current stage, while global supply chains are still building, is a promising opportunity.
The electricity market in Mexico
Production from facilities regulated by the Federal Electricity Commission largely powers the domestic market, but competitors have been allowed to produce and sell energy since 2014.
Strong demand for halal products in Indonesia and Malaysia
Both markets rely on imports to meet demand.
India's manufacturing sector continues to grow
Wisconsin companies can help supply Indian manufacturers with machinery and technologies
China moves to cut tariffs
The changes apply to more than 850 product categories.
Online shopping trends in Canada
Online shopping increased 58% over two years, and there is room for more growth.
Australia's aerospace and aviation market
Various opportunities exist in this growing industry.
Brexit creates new opportunities for exporting food to the UK
The UK is highly depending on food from EU sources, which would be subject to tariffs in the event of a no-deal Brexit.
South Korean companies seek collaboration opportunities
Companies in the automotive, telecommunications and pharmaceutical industries are broadening their focus across multiple industries and seeking opportunities for cross-sector collaboration.
Opportunities in Russia's pulp and paper industry
The industry is sizable but needs help modernizing and transitioning to value-added paper products.
Peru aims to reduce greenhouse gas emissions
The South American nation needs help in complying with global commitments against climate change.
Mexico's party decoration market holds opportunities for exporters
Increasing disposable income means Mexican consumers have more to spend on decorating for holidays.
India's medical device market
It is already the fourth-largest medical device market in Asia, and is growing at a rate of 28% annually.
Opportunities in Germany's machinery market
Wisconsin companies can help German companies get up to speed with cybersecurity and automation/robotics in particular.
China poised to overtake U.S. as biggest retail market
China's 2019 retail sales are estimated at $5.6 trillion, versus $5.5 trillion for the U.S.
Canadians turn to online shopping
An estimated 10% of all Canadian retail spending took place online in 2019, up from 6% in 2014.
Australia undertakes major rail projects
Its population is expected to double by 2070, and Wisconsin companies can help meet the transportation needs that accompany this growth.
Opportunities in France's water treatment market
As clean water for human consumption becomes a rare commodity, demand is growing for products and services to more efficiently recycle wastewater as well as purify rainwater and saltwater.
EU adopts new regulations for economic operators
Companies exporting goods to EU markets must designate an economic operator to serve as a clear point of contact for questions or problems with the product.
China and U.S. reach consensus on imports and exports of poultry
China also made recent moves to better protect intellectual property.
Sanitation, construction markets on the rise in Brazil
An overall positive economic climate is leading to housing construction and the expansion of public services.
Canadian egg farmers upgrade equipment
As farmers upgrade their poultry housing systems, Wisconsin companies can help fill the demand.
Australia takes steps to grow its AI capabilities
The federal government is in investing in artificial intelligence, robotics and machine learning.
South Africa's automotive market
By becoming acquainted with trends in South Africa’s automotive market, Wisconsin machinery manufacturers and component manufacturers can take advantage of market opportunities.
Dutch government earmarks funds for homeowners' sustainable energy upgrades
It is projected that 7 million new solar panels will be installed in Dutch homes in the coming year.
Mexico's confectionery industry
Domestic production surpasses demand and Mexico is an exporter in this category, but Wisconsin companies can support domestic production with raw materials, machinery, packaging, etc.
Japan seeks to double inbound FDI
The Japanese government is implementing new measures to support foreign companies considering investing in Japan.
India focuses on growing its digital economy
A government focus on expanding digital infrastructure and digital empowerment of citizens creates opportunities for Wisconsin companies.
Demand for plastic packaging in ASEAN region
Bags, pouches and spill-proof packaging, as well as on-the-go personalized packs, are all especially in demand.
Aerospace and defense opportunities in the UAE and Saudi Arabia
Wisconsin companies can contribute to the growth of these priority industries.
Spain's dynamic water technology sector
Water technology companies in Wisconsin can take advantage of synergies with this industry cluster.
Opportunities in France's security market
Wisconsin companies can help meet the demand for solutions to fight shoplifting, terrorism and cybercrime, and meet needs for airport surveillance and electronic scanning entry devices.
Opportunities in Costa Rica's food and beverage market
The principal food products imported from the U.S. are pet food, meats, chocolates and bakery ingredients.
China hosts World Manufacturing Convention
The convention highlighted China's hubs for machinery, aviation, biomedical and advanced materials manufacturing.
Canadian consumers shift to plant-based diets
Wisconsin food producers and processors can help meet the need for meat alternatives.
Australian market seeks sustainable packaging
Australian businesses have expressed a commitment to sustainability throughout their entire supply chain, creating opportunities for Wisconsin companies.
Mexico relies on imported aluminum
A lack of domestic bauxite mines means Mexico can't make enough aluminum domestically to meet demand.
South Korea sees rising demand for foods to fight aging
Supplements and food ingredients that target eye health, joint health and menopause are in particular demand.
Strong demand for medical device imports in Russia
Opportunities for Wisconsin companies
Rapid growth in Peru's financial technology sector
The sector is seeing strong growth in companies that buy and sell dollars without the risk of theft.
Opportunities in Germany's food and beverage market
Wisconsin companies can respond to the growing demand for higher-quality products that promote health and wellbeing.
France prepares for shift from nuclear to renewable energy
Wisconsin companies can help France achieve its targets.
Center for artificial intelligence and digital economy established in Shenzhen
The center is part of the Qianhai special economic zone in Guangdong Province.
Waterfront Toronto undertakes project to develop smart city
The development is being designed as a model for the smart and sustainable cities of the future.
Franchise opportunities in Australia
No other nation has more franchises per capita, and opportunities exist in retail, food, healthy and beauty, and business-to-business services in particular.
South Africa's fast-growing e-learning market
With high demand from both private companies and education institutions, this rapid growth is expected to continue.
Demand for imports in Romanian chemicals industry
The industry's diverse needs range from pharmaceuticals to agrochemicals and beyond.
As artificial intelligence is widely adopted, Netherlands leads the way
Wisconsin companies can partner with Dutch companies as this trend drives change in multiple industries.
Mexico's mining industry remains a pillar of the economy
A recent boom in production and increase in the value of metals and precious metals have attracted foreign players to the market.
Opportunities in Japan's aerospace and aviation sector
Civil aircraft, defense and space-related projects all pose opportunities for Wisconsin companies.
French automakers invest in new technologies
Wisconsin companies that can aid in the development of electric, hybrid and autonomous vehicles should pursue connections in the market.
China's Jiangsu Province focuses on FDI
Biotech and pharmaceuticals, information technology and energy technologies are particular areas of focus.
Canada prepares to invest in public transit
This report highlights major projects in Metro Vancouver that Wisconsin companies can take part in.
Brazil's drone market takes off
The market value is estimated at $1.5 billion.
Demand for cybersecurity services in Australia
The Australian government has declared this a priority and is allocating funds to assist companies.
Export Q&A: Know your international research resources
Market research plays an important role in the identification and development of a company’s strategies for internationalization. Learn about resources to help with this research.
Key insights for exporting to Japan
With a growing and diversified economy, Japan offers excellent opportunities for companies looking to grow globally. Learn more about exporting to Japan from WEDC’s international business development team.
Panama market presents opportunities for food exporters
Panamanians are consuming more of both convenience foods and health foods, creating opportunities in both segments.
Biotechnology industry advancements in the UK
More than 1,200 biotech companies are located in the UK, and these companies are currently developing 900 biopharmaceutical products.
Diabetes affects growing share of Mexico's population
This trend is driving demand for medical equipment and injectable insulin.
Ireland's polymer industry seeks imports as it grows
Innovative technologies are especially in demand as the industry moves toward sustainability.
China's pilot free trade zones deliver results
China is also expected to release revised negative lists that will expand the fields open to overseas investment.
Canada seeks customer experience solutions providers
Businesses across all sectors are focusing on the customer experience as a way to differentiate themselves from competitors.
Opportunities in Australia for exporters of mining equipment
Australia is a leading producer of several key minerals.
ASEAN positions itself as a hub for manufacturing investment
Imports of industrial machinery are rising along with this trend.
UAE focuses on developing solar power
The national strategy calls for 50% of all energy to come from clean sources by 2050.
Opportunities in the UK aerospace industry
The UK industry is the largest in Europe and second-largest in the world.
South Korea leverages big data for health care advancements
Wisconsin companies can get involved in plans to use artificial intelligence and data analysis to better understand rare diseases.
Equipment imports drive Russia's food processing sector
Wisconsin manufacturers can supply equipment to the world's eight-largest food market.
Mexico: a market of opportunity for industrial mold manufacturers
Growth in the automotive sector is driving demand, and the country is reliant on imports to meet the gap in domestic production.
Renewable energy efforts surge in South America
Chile, Colombia and Argentina are leading the way.
Electrical equipment imports needed to support power sector growth in India
The country is already the world's third-largest consumer of electricity, and is adding capacity under the "Power for All" initiative.
Strong demand for medical equipment in Germany
Longer lifespans and increased expectations for quality of life are driving continued growth.
China announces new tariffs and criteria for exclusion
The tariffs are scheduled to take effect June 1.
Catering to the millennial market in Canada
Marketing advice for connecting with a generation that is wielding increasing buying power
Wisconsin agricultural solutions may find customers in Australia
Australia already exports two-thirds of its agricultural produce, and is looking to increase output as demand continues to grow.
Opportunities in Japan's water technology sector
Wisconsin companies in water technology can connect with Japanese companies at an upcoming trade show.
UK National Health Service transforms its supply chain
The agency is also making plans for possible Brexit scenarios.
Africa turns its attention to additive manufacturing
Initiatives in South Africa, Morocco, Algeria, Nigeria, Kenya, Egypt and Tanzania
In the push to modernize, Polish manufacturers draw on imported solutions
Domestic supply cannot keep up with demand, creating opportunities for Wisconsin companies.
Consider Belgium, the Netherlands for a logistics hub in Europe
Depending on how Brexit plays out, companies with a presence in the UK may be looking to move to mainland Europe.
China announces changes to ease import/export and foreign direct investment
These include efforts to attract specific types of FDI and enhanced technology for customs.
Canada prepares to build LNG pipeline to supply Asia
Opportunities for Wisconsin companies to assist in the project
Strong demand for snack foods in Mexico
A rising need for food that can be eaten on the go is creating opportunities for Wisconsin food product exporters.
Brazil has a limited time window to extract oil reserves
Because of the reserves' location in the deep sea, research and development is needed along with related equipment, goods and services.
Opportunities for Wisconsin companies to be part of Australia's digital transformation
Australian government spending on information and communications technology is steadily increasing.
Rapid growth in India's plastics industry
The industry supports several other key sectors, including automotive, construction, consumer goods electronics and health care.
Vietnamese aviation market takes off
It ranks as the seventh-fastest-growing aviation market in the world, creating opportunities for Wisconsin companies to provide parts, supplies and services for infrastructure construction and upgrades, air traffic enhancements, maintenance and repair operations, and capacity building.
UAE market holds promise for food exports
The country's diversity creates opportunities for exporting a broad range of foods, and the UAE also re-exports food elsewhere within the region.
Spanish food processing on the rise
Wisconsin companies can help meet the demand for food processing machinery and food imports.
Opportunities in Panama's medical devices market
The country is a medical device hub for Central and South America, but is reliant on imports since it has no domestic production of these devices.
India rises in Ease of Doing Business rankings
Coupled with rapid economic growth, these reforms are raising the country's profile as an economic powerhouse.
Demand for health care products and services as French population ages
In particular, devices and supplies for retirement homes are needed.
China drafts law to improve intellectual property protections
Premier Li Keqiang also announced measures to further open the economy to foreign investment.
Demand outpacing supply in the Canadian dairy market
Wisconsin dairy producers can help bridge the gap.
Spending on pet products grows in Australia and New Zealand
Pet insurance, pet food and pet care products are among the growth categories.
Key insights for France’s export market
France is one of the world’s most advanced economies and is a leader among European nations. Guillaume Lacroix, the consul general of France to the Midwest, offers insight into this important export market.
Export Q&A: Brexit update
Brexit, as the proposal for the United Kingdom to exit from the European Union is known, is causing many companies to rethink their European strategies. Learn more about Brexit and its impact in this question-and-answer with the trade office that represents Wisconsin in the UK market.
Trends in South Korea's retail sector
Wisconsin companies wishing to enter the market must understand cultural norms and consumer preferences.
Russia prepares to modernize water treatment plants
An estimated 80% of the plants are in need of modernization.
Mexico realigns security and defense agencies
Prompted by the 2018 elections, the realignment creates opportunities for Wisconsin companies.
India's imports of chemicals on the rise
The industry's rapid growth presents opportunities for Wisconsin companies.
The German manufacturing sector's continued strength
Self-controlling machinery, sensor-aided production systems, automated data generation and cybersecurity are current areas of opportunity.
AIRBUS realignment of production plans makes waves in French aerospace industry
While some orders were canceled, increases in production of other models provide opportunities for Wisconsin suppliers.
Chinese government announces annual policy priorities
Priorities include eradicating poverty and diversifying imports.
Chile develops desalination plant to supply water to Atacama region
The project also includes construction of a photovoltaic power plant.
Canada's "Silicon Valley" offers opportunities for collaboration and expansion
Wisconsin technology companies can find partners and customers in Waterloo, Ontario.
Australia works to expand senior care capacity
Wisconsin companies can assist in the construction of new facilities.
Netherlands works to meet EU renewable energy targets
Wisconsin companies can help the European nation expand its capacity for wind, solar and other forms of renewable energy.
Defense and security opportunities in South Africa
In addition to its domestic security needs, the country plays a role in regional security.
Demand for imports of high-tech machine tools in Mexico
Mexico produces very little in the way of high-tech machine tools, automation equipment and robotics, creating an opportunity for Wisconsin companies.
Opportunities in Japan's food and beverage market
By understanding current trends, Wisconsin companies can meet the needs of Japanese consumers.
Waste crisis looms in Australia
With the country no longer able to export waste to China, opportunities abound for companies offering solutions.
India mounts major push for road construction
The government aims to add 200,000 more kilometers over the next five years, as well as restoring or replacing 147 bridges.
Companies that wish to sell in Europe should pursue CE mark
The marking indicates that a product has been assessed to meet the European Economic Area's standards for safety, health and environmental protection.
Croatia invests in clean energy
The Balkan state is planning major investments in hydropower, solar and wind.
U.S.-China talks represent "important progress"
The talks addressed the trade balance, trade barriers, agricultural trade, intellectual property and technology transfer, among other issues.
Canada eyes infrastructure improvements in light of climate impacts
Communities in the municipal and green technologies spaces may wish to tap into the Canadian supply chain.
Trade show can connect Wisconsin companies to Brazil's health care market
Hospitalar is the largest medical industry fair in Latin America and the third-largest in the world.
Key insights from the China International Import Expo
As part of the country's effort to open its economy, the Chinese government held the China International Import Expo in November 2018, its first expo dedicated to promoting imports into the country.
Export Q&A: Earn recognition with a Governor’s Export Achievement Award
Since 1981, the Governor of Wisconsin has recognized companies that have contributed to the state’s export growth by achieving extraordinary results in international markets while elevating Wisconsin’s competitiveness in the global economy.
UK looks to renewable energy to meet its environmental goals
This creates opportunities for Wisconsin suppliers of innovative products or solutions for the energy sector to collaborate with UK companies involved in these initiatives and distributors that are actively seeking new technologies in this industry.
UAE invests heavily in energy
Renewable energy will play an important role in meeting these targets.
Water technology needs in the Philippines
Access to clean water and sanitation is still varied among the country's many island economies, and overall strong economic growth is driving rapid development.
India's food processing sector holds promise
Wisconsin suppliers of food processing equipment, as well as providers of production, processing, packaging, technology, storage, logistics and retail, will find opportunities in the market.
Strong growth in Hungary's food and beverage sector
The strong growth of the overall economy is creating demand for imported products.
Opportunities in Costa Rica's medical device market
The Costa Rican government recognizes approval by the U.S. Food and Drug Administration, streamlining the path for U.S. exports into the market.
China and U.S. reach deal to halt further tariff escalations
China also made a major purchase of U.S. soybeans—a positive sign in a market that had been disrupted for several months.
Trends in the Canadian retail market
Companies that can provide retail analytics, predictive modeling, machine learning and artificial intelligence are in demand as the industry changes.
Australia undertakes public safety and communications upgrades
Details on how Wisconsin companies can bid on these projects
Trends in South Korea's food retail market
Growth is being driven by increased sales by online retailers and convenience stores.
Equipment needed to support growth of Russia's timber industry
More than 90 percent of woodworking equipment in Russia is imported, and Wisconsin manufacturers of this equipment can help meet the need.
Peru upgrades airport to support broader economic growth
Peru is currently the fastest-growing economy in South America.
Room for imports in Mexico's toiletries market
The market is witnessing significant growth and also shifts such as increasing interest in organics and increasing use by men.
India aims to provide "Power for All"
India is already the world's third-largest producer of electricity, and will need to increase production—and rely heavily on renewable energy—to achieve the goal of providing 24/7 power for all homes, factories, businesses and agricultural operations within one year.
Czech Republic undertakes hospital modernization program
These hospitals will need equipment and supplies, and the country imports the majority of its medical technology, creating opportunities for Wisconsin exporters.
Success of China International Import Expo helps to ease trade tensions with U.S.
The event, intended to be held annually, drew nearly 180 U.S. companies, including a delegation from Wisconsin.
New food safety laws take effect in Canada
Guidance for Wisconsin exporters in complying with these regulations
Health care and senior care opportunities in Australia
Growth in these sectors is being driven by an aging population, increasing incidence of chronic and degenerative diseases, and changing lifestyle behaviors.
South Africa's changing food and beverage market
As consumers' tastes shift and prepared meals become more popular, Wisconsin companies can capture a piece of the market.
Wisconsin companies can help develop the Netherlands' agriculture sector
Wisconsin companies can provide agricultural technology to support the current focus on efficiency, cost savings and sustainability.
India prepares to expand and upgrade its extensive rail network
Indian Railways is the fourth-largest railway system and the seventh-largest employer in the world, and will see a projected $131 billion in investment in the next five years.
Opportunities in the German water technology sector
The German water technology market is the largest in Europe, and is still growing. Wisconsin companies can benefit from the strong partnerships that already exist between Germany and Wisconsin.
Against weakening yuan, Chinese auto parts suppliers post growth
China also warned the U.S. after new restrictions were imposed on semiconductor imports.
Private label brands grow in popularity among Canadians
Wisconsin companies can act as suppliers for retailers' private label products.
Newly elected Brazilian president brings anti-establishment message
Jair Bolsonaro and his minister of the economy, Paulo Guedes, have promised to slash the public debt and overhaul the pension and income tax systems.
Australia's public and private sectors are widely adopting Smart Cities and IoT technologies
Wisconsin companies can provide the technologies to help Australia become a leading player in financial technology, precision agriculture, agribusiness, health care and senior care.
UAE targets life sciences sector for growth
The UAE government is enacting policies and programs to help it become a hub for pharmaceuticals and is establishing medical research and development centers across the country.
Amid tensions with China, Wisconsin exporters can look to Southeast Asia
These stable and growing markets are eager for U.S. exports.
Mexico's fast-growing heavy construction equipment market
By supplying Mexican manufacturers, U.S. companies can tap into the larger Latin American market.
Export Q&A: Developing an export plan for international business success
Having an export plan helps you focus your company’s resources on manageable, measurable goals.
India's fast-growing medical device market
The sector is experiencing double-digit growth that is expected to continue for at least the next five years.
Germany: hub for global trade shows
Germany is home to more than 150 international trade fairs that attract up to 170,000 exhibitors and up to 10 million visitors annually.
Overview of El Salvador's export market
Pharmaceuticals, travel and tourism, automotive parts, packaging and food processing equipment, printing and graphics, safety and security equipment, and renewable energy are the most promising industries for this growing market.
China streamlines customs procedures
The reduction in red tape is expected to reduce processing times by one-third.
Canadian firms look to machine learning to enhance productivity
The number of projects using this technology was expected to double from 2017 to 2018, and double again by 2020.
Australia prepares to upgrade railways and ports
A recently released plan calls for spending $3.6 billion on infrastructure upgrades in the state of New South Wales over the next five years.
UK plans major investments in biopharmaceutical research
Despite concerns about Brexit's impact on the economy, the growth of this industry indicates it is still a solid area for investment.
South Korea's growing appetite for food imports
In particular, South Korean consumers are interested in dairy products and baked goods from abroad.
Russia seeks to meet growing demand for imported food
Despite the sanctions currently in place, opportunities exist to supply products not subject to sanctions, such as tea, coffee, wine, beer, spirits, baked goods and candy.
Mexico prepares to invest heavily in electrical infrastructure
As part of this investment, the country aims to increase the amount of clean energy it produces.
India's special economic zones boost foreign investment
With more liberal regulations than the rest of the country, these zones were created by the Indian government to attract investment and promote export-led growth.
Impact of China trade tensions hits ginseng, kidney bean, dairy producers
China's demand for imported food is increasing, and there is hope that tensions can be resolved so U.S. exports can help meet this demand.
Chile gears up for infrastructure spending
The South American nation will be investing in urban roads, education, telecommunications, water resources and more.
Canada plans to replace trains on busy railway corridor
Subcontracting opportunities are available for replacing cars on the Windsor-Quebec corridor.
Australian market holds promise for Wisconsin exporters
Companies are encouraged to take advantage of WEDC's services for market intelligence, including company-specific research and global trade ventures to the market.
Strong demand for industrial machinery in the Netherlands
Sustainability and connected systems are especially in demand.
Kenya's fast-growing construction industry
Opportunities exist in the office, residential, retail and industrial subsectors.
Japan seeks to increase agricultural production
The country is seeking to become more self-sufficient in its food supply, and Wisconsin firms can provide the agricultural technology to help.
India's logistics sector presents opportunities for growth
The Indian government is focusing on developing logistics and transportation and is seeking increased international investment.
Germany: a global hub for aerospace innovation
There are opportunities for Wisconsin firms in aircraft interiors and aerospace energy efficiency.
Changes to trade policy impact China's imports of cars, soybeans
The situation is complicated, and one new measure being considered could improve the investment climate.
Small-batch chocolate takes off in Canada
Bean-to-bar companies require specialized equipment that Wisconsin makers may be able to provide.
After corruption scandals, Brazil looks to the future
Cracking down on corruption is seen as a positive step for foreign investment.
Australia looks to forward-thinking transportation technologies
Wisconsin exporters can get involved in providing intelligent transportation solutions, connected and automated vehicles, and mobility as a service.
Export Q&A: How to leverage global trade ventures
For companies looking to expand internationally, global trade ventures are a valuable way to directly connect Wisconsin exporters with potential customers, distributors and partners in markets beyond the borders of the U.S. Find out how WEDC’s global trade ventures can help expand your company’s international sales.
UAE aims to be a leader in artificial intelligence
The Middle Eastern nation has created the world's first Minister of Artificial Intelligence position, and both the public and private sectors are investing in AI research and development.
Thailand bolsters growth in domestic auto production
Wisconsin auto parts suppliers can serve the large and growing market, which is shifting its focus to green automotive production.
Strong growth in Mexico's market for cosmetics, beauty, personal care products
Mexico's market is the second-largest in Latin America, after Brazil.
Jamaica: a promising market for agricultural exports
Wisconsin exports of agricultural products are a good fit for this market, since Jamaica imports products that cannot be grown domestically because of the climate.
India's fast-growing forest products sector
To encourage domestic product, 100 percent foreign direct investment is allowed under the automatic route; India currently imports paper from the U.S. and Europe as well as the UAE and Singapore.
Estonia sets ambitious targets for renewable energy
The Baltic nation plans to produce excess renewable energy so it can trade with EU member countries that are not on track to achieve the 2020 renewable energy targets.
Tariffs cause tensions in U.S.-China trade
The dialogue is remaining positive, with negotiations still under way and hopes expressed that a win-win solution can be reached.
Food and beverage trends in the Canadian market
By staying abreast of trends in consumer demand, Wisconsin companies can benefit from the growth of this market.
Opportunities in Australia's e-commerce sector
Australian consumers are comfortable purchasing internationally online, and regard U.S.-based websites as among the safest to purchase from.
Health care market responds to rising incidence of dementia in South Korea
Approximately 10 percent of South Korea's growing elderly population is living with dementia.
Russia's fast-growing pharmaceutical market
This strong growth is creating opportunities for Wisconsin companies.
Peru embarks on reconstruction after flooding
The Latin American nation needs assistance with rebuilding roads, bridges and other infrastructure after the 2017 floods.
Strong demand for imports of power tools in Mexico
With domestic manufacturers unable to keep up with this demand, Wisconsin companies can help supply the needed tools.
India's fitness industry primed for significant growth
With a growing consumer appetite for fitness, the sector is growing at 20 to 30 percent per year.
Changes to Czech waste management practices create opportunities for Wisconsin companies
The European nation has set targets to put less waste in landfills and increase the use of incineration and waste-to-energy plants.
China and U.S. agree on 100-day plan
The plan includes several measures to improve the trade and economic relationship between the two countries.
Market for men's grooming products booms in Canada
As Canadian men branch out to use a wider variety of products, there is room in the market for U.S. exports.
Australia's new federal budget focuses on infrastructure and innovation
The planned investments are expected to lead to increased demand for construction machinery, equipment and services, in addition to creating new opportunities for collaboration on geoscience and aerospace research.
China enacts policies to further open its economy
China's trade surplus with the U.S. is narrowing, and along with it, opportunities are rising for Wisconsin companies to export to China.
Innovation in demand in Canada's oil and gas industry
Regulatory measures are putting pressure on the industry to reduce its environmental impact while continuing to ramp up production.
Brazil's economy shows signs of recovery
Indicators for construction, agribusiness, real estate, FDI, and entrepreneurship are all pointing in a positive direction.
South Africa's changing higher education market
As a world leader in the higher education sector, Wisconsin can contribute to South Africa's desire to expand the reach of higher education and implement innovative technologies.
Strong demand for imports of medical devices and equipment in Slovenia
Trends including an aging population, growth in private health care, and increasing life expectancy are creating opportunities.
Japan seeks to more than double its renewable energy production
The country has become dependent on imports of fossil fuels since reducing its nuclear capacity in the wake of the Fukushima disaster.
Australia commits initial funding for a national space agency
Australia is one of only two OECD nations that does not yet have a space agency.
Waste management solutions sought across India
Less than 20 percent of residential wastewater and less than 60 percent of industrial wastewater is currently treated.
Food service needs for Belgium's health care sector
Hospitals and other health care facilities have room for improvement in the food they serve to patients, and Wisconsin companies can be part of the solution.
India's Smart Cities initiative offers investment opportunities
Sectors of opportunity include energy, water, waste and transportation.
Consequences of U.S. tariffs for trade with China
China's retaliatory tariffs will affect several important categories of Wisconsin exports.
Manufacturing shifts from China to Vietnam
This trend is especially prominent in electronics manufacturing.
Canada rolls out Zero Carbon Building Standard
Buildings can be certified based on their design and actual performance; Wisconsin companies will be able to assist in the construction of buildings that meet this new standard.
UAE government focuses on renewable energy
The Middle Eastern nation has set a goal of 27 percent of its energy coming from "clean" sources by 2021.
Facing massive growth, Sydney reimagines itself as three cities instead of one
The Australian capital is undertaking a plan for infrastructure development in the Western City, where most of the growth is occurring.
Opportunities in Poland's packaging industry
Innovative packaging solutions are needed to serve the food and beverage, pharmaceuticals and cosmetics sectors for both domestic consumption and processing for export.
Nicaragua offers export opportunities
Wisconsin companies can connect with Nicaraguan customers and distributors at the Americas Food and Beverage Show in Miami in October.
Export Training and Education
These organizations have been identified as frequently hosting export seminars and export education opportunities. As you develop your export strategy, we encourage you to check out the resources they provide. Each organization name links to the organization’s event calendar.
South Korean medical devices incorporate big data, AI
Wisconsin biotech companies with advanced technologies should consider partnering with South Korean companies.
When doing business in Russia, keep cultural differences in mind
Wisconsin companies should not just assume their usual business customs will lead to the desired results.
High-tech equipment needed in Mexico's manufacturing sector
With few domestic producers, Mexico relies on imports, and Wisconsin companies can help meet the demand.
Latvia works to increase hydropower capacity
Although European companies are already active in the market, there is still room for Wisconsin suppliers, as Latvia's economy booms and it seeks to reduce its energy dependence.
Rapid growth in India's health care sector
The government has lifted restrictions on foreign direct investment in several key areas to help the sector grow to meet the needs of India's population.
As consumption quantity increases, China moves to increase quality as well
A new government report emphasizes the importance of growth in innovative, high-tech products.
Bids sought for construction of new metro line in Chile's capital
The project, expected to cost $2.5 billion, is expected to break ground in 2020 and be complete by 2026.
Connected and autonomous vehicle industry grows in Canada
Convergence of strength in automotive manufacturing and information and communications technology has led to particular strength in Ontario province.