Why This is Important to Wisconsin: Wisconsin’s strong dairy expertise and reputation could open doors in the Mexican market.
Mexico’s taste for ice cream is growing, providing potential opportunities for Wisconsin’s dairy industry.
According to IMARC Group research, ice cream sales in Mexico totaled $1.1 billion in 2024 and are expected to reach $1.4 billion by 2033. Imports account for a significant portion of ice cream sales. In 2022, Mexico imported more than $70 million worth of the frozen confection.
Higher disposable income and the introduction of premium and specialty flavors have helped fuel the growth, the report said.
Along with the rise in income, Mexicans are seeking healthier foods, and manufacturers are responding with ice creams that have fewer additives and preservatives, as well as lower-calorie and lactose-free versions. Premium, artisanal products also are gaining popularity.
Some innovative flavors have touted emotional benefits. In 2021, VLMY&R Commerce Mexico launched Adios Amor Adios ice creams that claim to overcome heartbreak. Five flavor profiles are designed to go through the stages of grief, including matcha tea as a way to relax from anger, and dark chocolate, which is supposed to release endorphins and bring happiness to combat sad feelings.
In another example of premium products, a Mexican ice cream store, Cold Beat, features handmade, natural ice creams with unusual flavors such as cheese and fruit or wine and spices.
Vanilla, chocolate, and fruit flavors—especially tropical fruits like mango, guava, and coconut—are the most popular ice creams in Mexico, the IMARC report said. Consumers also are seeking low-fat, low-sugar, and plant-based alternatives, as well as more eco-friendly packaging.
These market trends might present opportunities for Wisconsin companies, given the state’s strength in the dairy industry.
