In addition to promoting the programs and services WEDC and our partners offer to help businesses in Wisconsin start, grow and reach new markets worldwide, our collaborative marketing approach leverages a statewide network of partners to amplify the unmatched opportunities Wisconsin offers for business, career and personal success.

Our messaging expands on known perceptions of Wisconsin in ways that appeal to current and future generations. Consistently high rankings in business climate, productivity and personal fulfillment coupled with compelling brand messaging make a strong case for Wisconsin as the ideal location for businesses and individuals seeking to maximize their potential.

Three small words capture the enormous possibilities that await those seeking the best location to pursue their passions: Think-Make-Happen. This unified message powerfully communicates Wisconsin’s value proposition: If you THINK big and strive to MAKE your mark, anything can HAPPEN in Wisconsin.

The collaborative deployment of this distinctive marketing strategy by economic development partners throughout the state is helping to attract and retain the best and brightest minds to fill existing and future jobs.