INSPIRING PASSIONATE PURSUITS IN WISCONSIN
In addition to promoting the programs and services WEDC and our partners offer to help businesses in Wisconsin start, grow and reach new markets worldwide, our collaborative marketing approach leverages a statewide network of partners to amplify the unmatched opportunities Wisconsin offers for business, career and personal success.
Our forward-looking messaging expands on known perceptions of Wisconsin in ways that appeal to current and future generations. Consistently high rankings in business climate, productivity and personal fulfillment coupled with compelling brand messaging make a strong case for Wisconsin as the ideal location to start or build a business, grow a career, and build a life and raise a family.
The collaborative deployment of this distinctive marketing strategy by economic development partners throughout the state is helping to attract and retain the best and brightest minds to fill existing and future jobs.
TALENT MARKETING CO-OP INITIATIVE
WEDC’s Talent Attraction & Retention Marketing Cooperative Initiative aims to help eligible participants statewide by magnifying the impact of their own marketing investments to help solve workforce challenges.
For eligible partners, WEDC will provide dollar-for-dollar matching funds to support talent attraction retention marketing.
TALENT MARKETING TOOLKIT
WEDC is promoting Wisconsin around the nation as an ideal location to start or grow a career, raise a family and build a life.
You can join in this forward-looking, authentic messaging with WEDC’s relaunched Talent Marketing Toolkit! Our new toolkit includes versions of WEDC’s talent-attraction advertising customized for regions across Wisconsin. And if you would like to further customize creative for your location, our marketing agency of record will adjust it for you at no cost.
Creating an account is simple, just send your request.
BUSINESS DEVELOPMENT
Information, tools, programs and partners fuel growth and new market opportunities.
ENTREPRENEURSHIP
Our passion is supporting yours—through funding solutions, workspaces, mentoring and more.
COMMUNITY DEVELOPMENT
Revitalizing commercial districts and preserving our state’s history enriches public spaces and helps encourage business activity.
INDUSTRY DEVELOPMENT
Public-private partnerships investing in “Centers of Excellence” that drive research, startups and business attraction to advance Wisconsin’s competitive advantage.
INTERNATIONAL BUSINESS DEVELOPMENT
Experts here and abroad that help Wisconsin companies navigate exporting logistics to successfully expand their global reach.