WEDC’s Talent Attraction & Retention Marketing Cooperative Initiative aims to help eligible participants statewide by magnifying the impact of their own marketing investments to help solve workforce challenges.
For eligible partners, WEDC will provide dollar-for-dollar matching funds to support talent attraction retention marketing. This can include advertising, as well as such activities as such as market research, audience targeting, and development of creative materials.
Participation is limited to eligible entities. Specific projects must be approved in advance (using the supplied application form) in advance, and only preapproved expenses are eligible for reimbursement. Eligible expenses are reimbursed only after proof of advertising placement or other expenditure is provided.
Total funds are limited to $750,000 and will be reserved for projects in the order they are approved.