Venture debt to accelerate innovation from concept to market
Early-stage innovation rarely fits traditional financing models. From concept development and prototyping, to commercialization and market analysis, startups often face a critical funding gap before financing becomes widely available. Recognizing the need to provide early-stage capital to help more companies launch, the Wisconsin Economic Development Corporation (WEDC) provides venture debt financing for companies developing innovative, technology-driven products or services with significant market potential.
How it works
Companies that provide high-tech or innovative solutions with national or global market potential are eligible for WEDC Technology Development Loans, which are tailored to the evolving needs businesses face as they move through their development cycle.
Structured to complement equity—not replace it—the program supports:
- Concept and product development
- Prototyping and technical validation
- Market research and early commercialization
- Milestone achievement that unlocks future equity rounds
WEDC financing is available up to 20% or less of an investment round, structured as a set loan term with warrants.
Terms
Investment decisions are based on:
- Demonstrated funding gap and need for venture debt
- Ability to leverage private investment capital alongside TDL
- Strength and experience of the management team
- Clear path to commercialization and scale
- Potential for long-term economic impact in Wisconsin
Investment decisions are based on:
- Demonstrated funding gap and need for venture debt
- Ability to leverage private investment capital alongside TDL
- Strength and experience of the management team
- Clear path to commercialization and scale
- Potential for long-term economic impact in Wisconsin

