Promoting the program

Thank you for partnering with WEDC to promote Shop Small Wisconsin. The shop small season encourages consumers to support local, small businesses in their communities.

Wisconsin Governor Tony Evers has proclaimed Nov. 30 through Dec. 31 as the official Shop Small Wisconsin season!

While the campaign officially kicks off on Nov. 30, everyone across Wisconsin is encouraged to support the small businesses in their community year round by visiting storefronts. However, small business owners emphasize how important the holiday shopping season is to the success of their businesses. You can do your part by promoting this campaign and shopping local whenever you can!

WEDC will be promoting the campaign through the holiday shopping season, so be sure to follow the channels below for up-to-date posts that will feature testimonials from small business owners and community advocates, as well as highlights from official visits from Secretary and CEO Missy Hughes, Deputy Secretary Sam Rikkers, and other members of the WEDC team!

List of Planned WEDC Visits

Nov. 18: Mount Horeb

Nov. 22: Elkhorn

Nov. 26: Middleton

Nov. 26: Portage, Columbus

Nov. 30: Darlington, Platteville

Dec. 2: Appleton

Dec. 4: La Crosse

Dec. 6: Waupun, Waupaca

Dec. 18: Sun Prairie

Dec. 19: Ellsworth

*There will be additional locations around Wisconsin that will added to this list*


Additional Social Channel Details

Hashtag: #ShopSmallWI

Channels:

Facebook: @WEDCcommunity

Instagram: @wedccommunity

LinkedIn: Wisconsin Economic Development Corporation

X/Twitter: @WEDCNews

We have provided assets below to help promote this year’s campaign. Happy Holidays!

Campaign Launch Post

Post Status

Governor Tony Evers has proclaimed Nov. 30 – Dec. 31 as a time to support small and local businesses.

WEDC is encouraging everyone to #ShopSmallWI by visiting locally owned businesses in your community this holiday season!

WEDC Logo

Wisconsin icon

Small Business Saturday

Post Status

Saturday, Nov. 30 is Shop Small Wisconsin Saturday!

If you are planning to do some holiday shopping (today) (this weekend), why not #ShopSmallWI.  Local businesses offer one-of-a kind gift ideas for the one’s you care about most.

WEDC logo

Wisconsin icon

Standard Post Status

Post Status

Taking part in #ShopSmallWI helps keep local businesses thriving.

Warm up from the cold weather and find a local business to support this holiday season.

The majority of every dollar you spend at a local business goes back to supporting your community!

WEDC logo

Wisconsin icon

Supporting Statistics/Facts

Source: American Express

  • In 2023, the reported projected spending in the U.S. from those who shopped at small businesses on Small Business Saturday was around $17 billion.(External link).
  • Since 2010, the total reported U.S. spending at small businesses during the annual Small Business Saturday is an estimated $201 billion. (External link)

Source: Bankrate

61% of shoppers in a Bankrate survey said they were likely to shop on Small Business Saturday, compared to 56% for Black Friday. (External link)

Comparing small and large businesses across a range of criteria, nearly all survey respondents (96%) said small businesses provided better experiences in at least one trait. More than half of respondents said small businesses are better at offering unique gift ideas (56%) and superior customer service (54%). Plus, 44% said small businesses foster a sense of community. (External link)