Tourists are particularly drawn to Wisconsin's welcoming hospitality and the sense of community that shares their passion for the great outdoors.

Wisconsin prioritizes our natural resources and works to not only maintain them but also to continuously improve them.

Wisconsin Ambassadors are a collection of industry leaders from all facets of the economic landscape in Wisconsin. These innovators actively contribute to WEDC’s overarching goal of building an economy that works for everyone.

Collective action makes a difference to ensure our environment is conducive to year-round activities and events in Wisconsin and the nation, for generations to come.

We needed to bring visitors to Northern Wisconsin all year with new events and an experience that makes them return every year – possibly multiple times a year.

Ben Popp is the Executive Director of the American Birkebeiner Ski Foundation (ABSF) and co-founded the SISU Nordic Ski Foundation in 2008.