Au Naturale Cosmetics is a full range of vegan, cruelty-free, organic, gluten free, & ethical color cosmetics sold globally. It was created by Ashley Prange, after she had grown tired of hunting for a makeup brand that agreed with her sensitive skin. Since, it has evolved into both a brand & a movement advocating for a clean beauty standard in cosmetics. Headquartered in a private lab in WI, every product is made in-house as to maintain the farm-to-face transparency that the company preaches.