Opportunities in Italy’s food sector
Food is important in Italian culture and consumers are willing to pay a high price for quality, creating opportunities for imported premium products to remain competitive.
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Food is important in Italian culture and consumers are willing to pay a high price for quality, creating opportunities for imported premium products to remain competitive.
Concerns about immune function and decreasing chances of severe illness with COVID-19 are driving the trend.
Health consciousness among millennials is changing the image of this market segment.
A growing population, rising tourism, and increasing interest in both health foods and convenience foods are among the trends driving demand.
As industrial bakeries decline in market share and smaller bakeries rise in number, there is a demand for machinery as well as franchise opportunities.
Both markets rely on imports to meet demand.
Domestic production surpasses demand and Mexico is an exporter in this category, but Wisconsin companies can support domestic production with raw materials, machinery, packaging, etc.
Wisconsin food producers and processors can help meet the need for meat alternatives.
Wisconsin companies can respond to the growing demand for higher-quality products that promote health and wellbeing.
A rising need for food that can be eaten on the go is creating opportunities for Wisconsin food product exporters.