WHY THIS IS IMPORTANT TO WISCONSIN: Wisconsin manufacturers of alcoholic and nonalcoholic beverages could find growing interest in their products.
Canadians are choosing nonalcoholic beverages in rapidly increasing numbers.
According to NielsenIQ, between June 2023 and June 2024, sales of no- and low-alcohol drinks in Canada totaled $199 million CAD ($144 million USD), a 24% jump over the previous one-year period.
Nonalcoholic beer accounted for 76% of the sales, up 23%, while sales of nonalcoholic spirits rose 68%. Much of the increase comes from consumers with higher incomes whose priorities include health and wellness.
The Liquor Control Board of Ontario (LCBO) began stocking nonalcoholic drinks in 2018 and currently offers 26 nonalcoholic products. If lighter alcohol, low- and no-sugar beverages are included, there are more than 1,000 options for consumers through the LCBO.
However, alcoholic drinks continue to be popular, as well, and 75% of the Canadians who buy nonalcoholic beverages also buy alcoholic beverages, the NielsenIQ report said.
For Wisconsin manufacturers of alcoholic beverages—including wine, beer, spirits, coolers, or ready-to-drink cocktails—it’s important to be familiar with the regulations for exporting their products to Canada. The beverages must go through a liquor board or commission in the province where the product will be sold, according to the Canada Border Services Agency’s rules. In most provinces, a registered local agent can help obtain a provincial liquor board listing.
Health Canada and the Canadian Food Inspection Agency are responsible for regulating food and beverage products in Canada.
