German “Carlos” Vasquez Hernandez and his wife, Carolina Martinez, knew it would be a challenge to keep their two southwest Wisconsin Los Amigos Mexican restaurants operating when the pandemic hit—just months after one of the restaurants had moved to a bigger, remodeled location.

For these tattoo shop owners, the pandemic gave them the opportunity to embrace changes and make improvements that would better their business.

Minocqua Popcorn and Puffs opened its Eagle River store in 2019, and soon, long lines of hungry tourists were queuing up for tasty popcorn treats.

Minocqua Popcorn & Puffs

A strong Wisconsin support system and recycled wine bottles helped Sascha pivot from wholesale to retail sales for her gourmet oils and vinegars business.