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As part of growing its international sales, CMD has adopted a market-focused culture, incorporating the voice of the customer into its product development.

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Although Hydro-Thermal was already an experienced exporter, the company chose to take part in the ExporTech™ Program for guidance in refining its export strategy.​

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​With the help of exporting resources and programs offered by WEDC and partners, Middleton's Lucigen now exports worldwide and has distribution partners in more than 40 countries.

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​Participating in a WEDC trade venture to China helped the Ginseng Board of Wisconsin build stronger ties and lasting relationships with new distributors and customers in the country.

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