The city adopted the Riverfront and Downtown Redevelopment District, which led to formation of an energized public-private partnership intent on driving dormant ideas of revitalization to reality.

​When Gourmet Foods International was looking for its first Midwest location, it selected Wisconsin so the company could reach the Milwaukee, Chicago and Minneapolis markets with ease.

With sales reaching double-digit growth, and recognizing the value the potatoes were bringing shoppers, The Little Potato Company saw an opportunity in the U.S. market and decided to seize it in Wisconsin.

Little Potato Company logo

​After considering other U.S. locations, Remedy Analytics, which uses proprietary analytics technology to help self-insured employers reduce prescription benefit costs, opted to expand its operations in southeastern Wisconsin.