Growth through export success
Ever-Green-View Farms LLC ventured into exporting as a way to reach a bigger customer base within its niche market and dilute risk by selling into multiple markets. Today, two-thirds of the company’s revenues come from exporting. The company found particular success on a trade venture to China in 2015 with the Wisconsin Department of Agriculture, Trade and Consumer Protection. Connections made on the trade trip resulted in a couple of hundred thousand dollars’ worth of sales, according to co-owner Tom Kestell. In 2016, the company received the Governor’s Export Achievement Award for its export success. The awards program, administered by WEDC, recognizes businesses that have achieved significant growth or implemented innovative strategies in exporting.
Solutions for dairy farmers around the globe
Ever-Green-View Farms is an award-winning dairy farm in Waldo, Wisconsin, family-owned and -operated for over 40 years. In addition to milk production, the company has earned an international reputation not only for exporting top-quality Holstein genetics and live cattle, but also as a source of information for dairy farmers around the globe to make them more successful.