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Born out of a Kickstarter campaign, Fasetto still needed help getting off the ground beyond that initial funding. When it came time to attract additional capital, they reached out to the Wisconsin Economic Development Corporation WEDC.

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​Since its inception in 2004, more than 2,600 entries have been received for the Governor’s Business Plan Contest, with winning companies receiving about $1.7 million in cash and services.

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​In developing and marketing its innovative CultureTrax product, Madison-based Cellara benefited from the support of BioForward and resources offered by the WEDC.

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​The Qualified New Business Venture (QNBV) Program aims to support startups and help early-stage companies secure new investment and accelerate their potential for growth and job creation in Wisconsin.

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