RELATED SUCCESS STORIES

WEDC contributed $250,000 toward a $2.3 million project to address floodplain issues and accommodate road expansion needs in downtown Cross Plains. Additionally, the changes created opportunities for Kalscheur Dodge, a fixture in the community for 103 years, to double its square footage. As part of the expansion, the dealership added 20 jobs. An additional shared parking lot will facilitate redevelopment of adjacent structures, which previously had no dedicated parking.

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WEDC contributed $650,000 toward a $13 million project to clean up and enable reuse of the former Mirro Manufacturing plant. As a result of the project, Skana Aluminum brought 110 jobs to the site. PECFA funds were also used for the project.

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WEDC contributed $20,000 toward an $80,000 planning project to provide a master plan for future downtown development and address connectivity issues within the community. The plan identified a need for $1.2 million in public investment, which would leverage $7.9 million in private investment in the form of property improvements and new development. Since the plan, the village has identified a number of village-owned parcels downtown with redevelopment potential, and is working to market them to developers. They have also addressed many of the access and parking constraints identified in the plan.

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WEDC contributed $10,750 toward Watertown’s $50,000 downtown planning effort. Since completing this plan, Watertown has been able to attract a private investor to acquire and redevelop a downtown anchor that has been vacant for 15 years, and is also establishing a municipal loan fund to address upper-floor vacancy issues identified in the planning process. Planning is also under way for a library expansion, and the city is working to acquire properties and recruit a downtown hotel to meet additional identified demand.

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