On Broadway, Green Bay

The Sheboygan Falls Main Street Program began in December 1988, when it was named one of the first five pilot Main Street programs in the state of Wisconsin. At this time, only three buildings in downtown Sheboygan Falls had been renovated, and many stood vacant. However, the actual push for downtown revitalization had begun nearly 15 years earlier, when a few passionate individuals formed a Sheboygan Falls historic preservation group out of the Sheboygan County Landmarks Association. Two separate historic districts were created as a result of this effort. The community effort to launch the program resulted in significant private sector investment, as local property improvements totaled more than $3.6 million in the program’s fifth year after steady year-over-year improvements. Early successes included the Brickner Woolen Mill Apartments, which was a successful $3.3 million adaptive reuse project to create affordable housing units along the river downtown. Projects like this, along with many individual business examples, paved the way for the Brickner Square project and 1878 Broadway redevelopment, which both resulted from local investors pooling funds to purchase and restore long-vacant properties. Bemis Manufacturing was an early investor, leading by example through renovations of a downtown showroom facility, but also providing $15,000 in seed funding toward a revolving loan pool for other downtown property owners. Early activities also set the stage for community-oriented and family-friendly events such as the Ducktona 500, which has grown to attract 8,000 annual attendees. Today, Sheboygan Falls is one of Wisconsin’s successful Chamber-Main Street organizations, a model made possible when the larger business community recognizes that the health of the downtown center is a reflection of overall economic opportunity. Sheboygan Falls has won more than 40 statewide Main Street awards in virtually every category offered. The program is especially recognized for its well-preserved historic architecture and successful community-wide partnerships designed to engage the City, business community, civic organizations and residents to preserve and promote a strong and vibrant local community while retaining its quintessential small-town charm.

The Broadway District sits on the west bank of the Fox River in Green Bay. As a riverfront location, the area has long been a center of commerce, whether for the fur trade, lumber, paper or, today, as a hive for small businesses and entrepreneurs. However, this transition was not without difficulty, as the 1980s saw the district become a high-crime area defined by disrepair and vacancy. In 1995, a group of persistent local merchants, neighbors and community leaders launched a Main Street organization to reclaim the street. Some early triumphs included a new streetscape, a partnership with local police, and creation of a supportive small business and live-work environment. As of 2009, the district had already achieved success, with the renovation of 91 properties and development of four new infill projects. Progress has continued since that time, with the addition of new residential opportunities and further reduction in storefront vacancies. The most notable change is the conversion of a former train depot and later an adjacent vegetable processing facility into the Titletown Brewery, restaurant, tap room and event center. Over its entire tenure, the district has had a net gain of 171 new businesses that employ more than 1,600 individuals, and has attracted just shy of $69 million in private investment to improve 167 buildings. With 45 statewide awards, the district is the ‘winningest’ community in the state, and is well-known for innovative adaptive reuse projects and regionally significant marketing and event initiatives that bring thousands to shop, dine and stroll during annual events such as the Winter Wine Walk and Wednesday and Saturday farmers’ markets.

Created by a public-private partnership in 1990, Downtown Mainstreet Inc. of La Crosse spearheaded the creation of the city's first comprehensive master plan for its downtown in order to address perceived economic deterioration of the city’s historic district. Today, La Crosse is one of the largest National Register Commercial Historic Districts in Wisconsin, containing 96 contributing buildings. Early preservation efforts led to the completion of a $2.9 million river levee project to protect downtown from Mississippi River flooding. In addition to serving a critical purpose, the project features a riverwalk, recreational boat docking facility, wayfinding signage and downtown streetscaping initiatives. In its first 12 years as a program, downtown gained 170 new residential units. More than 100 building and storefront façade restorations have been undertaken, resulting in an increase of $40 million in assessed property values. With the recruitment of major high-tech corporations such as Firstlogic and CenturyTel's Midwest regional headquarters, employment is now at an all-time high, even surpassing employment at the height of the prosperous retail years. Today, downtown La Crosse is known for its arts scene (including a strong public art program and state-of-the-art Weber Center for the Performing Arts), as well as a commitment to downtown residential development (the Tour of Upper Living regularly sells out). Last year the downtown welcomed $12 million in private investment. This pales in comparison to the $191 million in projects currently under way, which are expected to add nearly 400 new hotel rooms, 246 residential units, and 145,000 new square feet of commercial space and generate more than $22 million in additional consumer activity.