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The neighborhood has housed water-related businesses since the city's early days, and is currently experiencing a renaissance.

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WEDC contributed $249,455 toward a $3.2 million project to renovate and preserve the historic Al Ringling Theatre in downtown Baraboo. The project, completed in time for the theater’s 100th birthday, restored many of the building’s original fixtures, while also adding modern conveniences like updated restrooms and a bar. The theater regularly draws visitors from Madison and Milwaukee, and is responsible for driving foot traffic in the downtown area to support additional businesses. Other funding partners included the City of Baraboo, Jeffris Family Foundation and private contributions. The theater is in the process of expanding its staff by five to accommodate increased volume of activities and tours as a result of the project

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In 2016, WEDC awarded $500,000 toward the $4 million redevelopment of the historic Garver Feed Mill and adjacent 10.5-acre site into an artisanal food processing facility including a food incubator, office and retail tenants and hotel/residential space.

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WEDC provided $243,000 toward a $2 million expansion of the regional grocery store. The expansion also created space for two additional businesses, generating 45 net new jobs. The retention of the grocery store downtown has allowed other projects to move forward, with a public-private Exploration Center project in planning phases and a Minnesota-based brewery considering relocation to the downtown area.

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