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Mag Rodriguez and Michelle Alfaro opened their store in a Bronzeville storefront as Milwaukee’s first black and brown-owned plant store and it quickly became an important part of the community.

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Chrishella, owner of Vibez Creative Arts Space, had to get creative during the pandemic when it came to finding an alternative to her in-person art sessions.

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For Crystal Priebe, owning a candy store was a dream come true. For several years, she had been making hand-dipped chocolates and selling them at Valley Fish and Cheese, her family’s store in Prairie du Chien.

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For these tattoo shop owners, the pandemic gave them the opportunity to embrace changes and make improvements that would better their business.

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