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WEDC awarded Muskego $500,000 toward the $3 million redevelopment of the long-vacant Parkland Mall property. Ultimately the property, located at a key intersection within the city, will be home to the $24 million Parkland Towne Center development, which will include a Sendik’s grocery, 90 units of housing and 53,000 square feet of additional commercial space.

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Oshkosh received $375,000 in Idle Sites Redevelopment Program funding for their $1.5 million redevelopment of the former Jen-Weld manufacturing site. The site will include mixed-use development with residential, commercial and office space, including a grocery store, located on a 27-acre riverfront site. Upon completion, the project is expected to represent $60 million in private investment.

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WEDC invested $250,000 in the $1.8 million project to convert a long-vacant former BMO Harris Bank building into the Mount Horeb Innovation Center, located in the heart of downtown. The structure will ultimately serve as a hub for entrepreneurs and offer co-working space options with its meeting rooms and technological capabilities, but also allowed Duluth Trading Company to expand office operations in Mount Horeb in the near term, relocating 80 executive employees from its overcrowded Belleville location.

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The Sheboygan Falls Main Street Program began in December 1988, when it was named one of the first five pilot Main Street programs in the state of Wisconsin. At this time, only three buildings in downtown Sheboygan Falls had been renovated, and many stood vacant. However, the actual push for downtown revitalization had begun nearly 15 years earlier, when a few passionate individuals formed a Sheboygan Falls historic preservation group out of the Sheboygan County Landmarks Association. Two separate historic districts were created as a result of this effort. The community effort to launch the program resulted in significant private sector investment, as local property improvements totaled more than $3.6 million in the program’s fifth year after steady year-over-year improvements. Early successes included the Brickner Woolen Mill Apartments, which was a successful $3.3 million adaptive reuse project to create affordable housing units along the river downtown. Projects like this, along with many individual business examples, paved the way for the Brickner Square project and 1878 Broadway redevelopment, which both resulted from local investors pooling funds to purchase and restore long-vacant properties. Bemis Manufacturing was an early investor, leading by example through renovations of a downtown showroom facility, but also providing $15,000 in seed funding toward a revolving loan pool for other downtown property owners. Early activities also set the stage for community-oriented and family-friendly events such as the Ducktona 500, which has grown to attract 8,000 annual attendees. Today, Sheboygan Falls is one of Wisconsin’s successful Chamber-Main Street organizations, a model made possible when the larger business community recognizes that the health of the downtown center is a reflection of overall economic opportunity. Sheboygan Falls has won more than 40 statewide Main Street awards in virtually every category offered. The program is especially recognized for its well-preserved historic architecture and successful community-wide partnerships designed to engage the City, business community, civic organizations and residents to preserve and promote a strong and vibrant local community while retaining its quintessential small-town charm.

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