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For Crystal Priebe, owning a candy store was a dream come true. For several years, she had been making hand-dipped chocolates and selling them at Valley Fish and Cheese, her family’s store in Prairie du Chien.

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Thanks to her initiative and networking, Loreen uncorked a new way to stay engaged with her loyal customer base during the pandemic through virtual wine tastings.

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Mag Rodriguez and Michelle Alfaro opened their store in a Bronzeville storefront as Milwaukee’s first black and brown-owned plant store and it quickly became an important part of the community.

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German “Carlos” Vasquez Hernandez and his wife, Carolina Martinez, knew it would be a challenge to keep their two southwest Wisconsin Los Amigos Mexican restaurants operating when the pandemic hit—just months after one of the restaurants had moved to a bigger, remodeled location.

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