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For these tattoo shop owners, the pandemic gave them the opportunity to embrace changes and make improvements that would better their business.

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Mag Rodriguez and Michelle Alfaro opened their store in a Bronzeville storefront as Milwaukee’s first black and brown-owned plant store and it quickly became an important part of the community.

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A strong Wisconsin support system and recycled wine bottles helped Sascha pivot from wholesale to retail sales for her gourmet oils and vinegars business.

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For this family-owned trucking company, WEDC grant funding led to a loan that supported their greater mission of creating jobs for Milwaukee’s Black community.

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