Opportunity Zones 2.0: Overview, Benefits, and Wisconsin Process

Summary

Opportunity Zones are a federal economic development program created by Congress in the Tax Cuts and Jobs Act of 2017 to spur long-term private investment in low-income urban and rural communities. In 2025, Congress reauthorized and modernized the program, often referred to as Opportunity Zone 2.0, making it permanent and establishing a new designation cycle beginning Jan. 1, 2027.

Program Update: Opportunity Zone 2.0

Under Opportunity Zone 2.0, the governor may nominate up to 25% of eligible low-income census tracts every 10 years for certification by the U.S. Department of the Treasury. In Wisconsin, eligible communities must work with state and local partners to be included in the governor’s nomination package during the forthcoming federal designation window in 2026. Once certified, Opportunity Zones stay in effect for 10 years.

How Opportunity Zones Are Designated

The program’s core purpose remains unchanged: to encourage long-term private capital to flow into communities that have experienced underinvestment and limited access to financing. Investors who reinvest eligible capital gains into Qualified Opportunity Funds may receive federal tax advantages tied to the duration of their investment, with the greatest benefits available to those who hold investments for 10 years or more.

The updated Opportunity Zone framework places greater emphasis on:

  • Rural and deeply distressed communities
  • More targeted income eligibility thresholds
  • Increased accountability, reporting, and transparency
  • Stronger alignment between investment activity and local economic outcomes, including job creation and business growth

Timeline

Application Period

June 11 – July 31

Informational Webinar

June 24

Review Period

August – September 2026

Governor’s Submission

On or before September 28, 2026

Opportunity Zones 2.0 will go into effect

January 2027

Frequently asked questions

Review this list of FAQs to find answers to the most common questions.

What are Opportunity Zones (OZs)?

Opportunity Zones are designated areas aimed at increasing investment by offering federal tax incentives to investors who fund projects within these census tracts. Every 10 years, each state’s governor is allowed to nominate up to 25% of their state’s low-income census tracts to be designated as OZs by the federal Department of Treasury. OZs were originally created under the Tax Cuts and Jobs Act of 2017 (known an OZ 1.0and were then made permanent under the One Big Beautiful Bill Act (known as OZ 2.0). OZs are redesignated every decade with the newest round of OZs set to become active by Jan. 1, 2027. 

How many Opportunity Zones are there in Wisconsin?

Under the TCJA, in 2017there were 8,726 eligible census tracts designated as OZs nationwide and 120 of these are in WisconsinThe OBBBA tightened eligible criteria for census tracts under OZ 2.0, which decreased the amount of eligible census tracts by ~6300 OZ 2.0 designations nationwide. In Wisconsin, this will be a 36% decrease, or ~77 OZ 2.0 designationsUnder OZ 2.0, Wisconsin has one of the highest percentage decreases in eligible census tracts compared to other states. 

What are the criteria for a census tract to be designated as an Opportunity Zone?

Under OZ 2.0, a census tract must be a “low-income community”, or LIC. For a census tract to qualify as a LIC, it must meet either: 

a). median family income ≤70% of area MFI, or 

b). poverty rate ≥20% and MFI ≤125% of area median. 

How long is an Opportunity Zone designation valid for?

OZs are valid for a 10-year period. OZ 1.0s were designated on July 9, 2018, and are active until Dec. 31, 2028. OZ 2.0s are to be designated by Oct. or Nov. 2026 and will be active starting on January 1, 2027. OZ 2.0s will expire by Dec. 31, 2036. 

What are the incentives in Opportunity Zones and how are the claimed?

Opportunity Zones tax benefits are realized by investing into a Qualified Opportunity Fund (QOF). Investing in a QOF can reduce defer, reduce, and even eliminate federal capital gains tax liability: 

  • Deferral: Investors may defer taxes on capital gains that are reinvested in a QOF for up to five years. 
  • Basis Step-up (reduce): After the five-year deferral period, investors can receive a 10% reduction in their capital gains tax liability. This increases to 30% for rural-specific QOFs. 
  • Tax-free growth (eliminate): Gains earned on QOF investments held for at least 10 years are permanently exempt from federal capital gains tax. 

What is a Qualified Opportunity Fund (QOF)?

A QOF is an investment vehicle that files either a partnership or corporate federal income tax return and is organized for the purpose of investing in OZ property. To become a QOF, an eligible corporation or partnership must self-certify annually by filing Form 8996 with its federal income tax returnInvesting in a QOFs are the only way for investors to be able to claim the federal capital gains tax advantages under the OZ program. 

Do I need to be located in an Opportunity Zone to be eligible?

You can utilize Opportunity Zone tax incentives even if you don’t live, work, or have an existing business in an OZ. You need to invest the amount of an eligible gain in a QOF and elect to defer the tax on that gain.

Is there a minimum amount I need to invest to be eligible for tax benefits?

There is no minimum investment threshold.

What is the criteria for being designated a “Rural Area” Opportunity Zone?

Under OZ 2.0, a rural area OZ is defined as any eligible census tract that does NOT meet the following criteria: 

a). A city or town with a population greater than 50,000, AND 

b). Any urbanized area contiguous and adjacent to a city or town with a population greater than 50,000.  

What are the additional benefits for Rural Area OZs?

The OBBBA included enhanced tax incentives for Rural Area OZ 2.0 designationsInvestors into rural-specific QOFs are eligible for a higher reduction on their deferred capital gains tax liability. The standard OZ reduction of their deferred capital gains tax liability is 10%, but for rural-specific QOFs the reduction is 30%. This change seeks to better incent investment into low-income, rural census tracts.

Are there any other resources from the State of Wisconsin?

Yes, visit the Department of Revenue for details on tax benefits.