A highly developed economy that excels in advanced manufacturing
Germany is consistently among Wisconsin’s top export destinations, ranking fourth in 2024. The healthy volume of trade reflects a history of immigration from German-speaking countries to Wisconsin; mutual strength in manufacturing; and shared emphasis on quality, productivity, and a strong work ethic. In all, Wisconsin exported more than $1 billion in goods to Germany in 2024.
Germany is the third-largest economy in the world by nominal GDP (sixth-largest by purchasing power parity) and accounts for about one-quarter of the European Union’s GDP. This economic powerhouse imports $1.3 trillion worth of products each year, including nearly $1 billion from the U.S. It has a GDP exceeding $4 trillion; the German economy contracted by .2% in 2024 but is forecasted to grow by .2% in 2025. Germany’s path to prosperity in recent decades has focused on developing new technologies, driving innovation, and leveraging a highly skilled workforce that demands higher wage rates.
Combined with neighboring countries, the German-speaking region in Europe is home to nearly 100 million consumers. To help Wisconsin exporters grow their exports to the market, the Wisconsin Economic Development Corporation (WEDC) will be leading a Global Trade Mission to Germany in June 2026. The visit coincides with the 50th anniversary of Wisconsin’s sister state relationship with the German state of Hessen, offering an opportunity to mark half a century of collaboration and to benefit from the rich network of contacts developed over that time.
Business connections
This program is suitable for companies that are new to exporting. For companies looking to break into exporting into the region more broadly, Germany is an ideal first market with its stable political and economic climate and integration into the euro zone. The German market can provide an orientation to the EU regulatory environment, facilitating subsequent export expansion elsewhere in the region.
There is strong appetite for products in clean technology and clean energy, and many products that provide a competitive advantage in advanced manufacturing, life sciences, and drug research and development.
Companies in these sectors are especially encouraged to consider attending:
- Life sciences
- Aerospace
- Manufacturing
- Water technology
- Food and beverage
In addition, startups are especially encouraged to attend.
Exclusive access
In addition to having your appointments arranged for you and potential business partners identified, each trade mission participant will also receive a market assessment for Germany specific to your company, detailing considerations to keep in mind when introducing your product or service into the market. WEDC has eyes and ears on the ground in Europe in the form of Wisconsin’s authorized trade representative—thus making it easier for Wisconsin companies to find partners they can trust and taking some of the guesswork out of launching in a new market. With all your appointments arranged for you, you can focus on business rather than logistics and scheduling.
