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Storefront display and retail merchandising best practices
Understanding customer psychology and designing for the customer experience is one of the most effective investments a business can make.
Supporting entrepreneurs and small businesses on Main Street
The presence of successful businesses tends to foster other successful businesses, as entrepreneurs see the district as a desirable business address and increased foot traffic provides a built-in customer base for new establishments.
Hello downtown: How tech is reimagining community engagement
Meaningful engagement means meeting people where they are—on their phones, in real time, with content that’s interactive, personalized, and at least a little bit fun.
Approaching learning in Monroe in a new way
Monroe WI is utilizing its Fab Labs grant from WEDC to upgrade outdated equipment for hands on learning.
New round of WEDC Vibrant Spaces Grants will brighten 27 communities
A mix of rural, urban, and suburban communities across the state will receive Vibrant Spaces grants to help create attractive new public spaces.
Sign ordinance best practices: Unveiling our new guidebook
Well-designed signs appropriately scaled to buildings reflect the character of each business and can portray an image of a unified and inviting commercial district.
Aligning volunteers’ interests with your organization’s needs
Most volunteers don’t come to nonprofits for awards, gifts, appreciation events, or recognition. They want to feel that something they do impacts the mission.
Award-winning Eagle River shows how high Wisconsin’s communities can soar
Eagle River is creating a downtown space where people go to gather, shop, and dine, but also an environment where innovation, art, and history are recognized and celebrated.
Downtown transformation, housing drive Ladysmith’s growth
The result of three big projects provides a lasting impact that has transformed the downtown into an engaging location where residents want to gather.
WEDC celebrates Wisconsin Main Street success stories
Eagle River, Ladysmith, and Ripon are three communities that demonstrate the vital role downtowns play in their community.
Facilitating upper floor housing
Many downtowns have vacant or underutilized upper floors that have the potential to provide unique, affordable, and walkable units in the heart of the community.
Small businesses across Wisconsin can receive free advice and training
The program offers services and resources that typically cost hundreds or thousands of dollars but will be available at no cost to eligible businesses. Available training includes formal business classes to one-on-one consultations with experts in marketing, financial planning, and human resources.
