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Envision the future with design assistance from Wisconsin Main Street
Thousands of renderings have been designed in these four decades. In just the past 25 years alone, 2,230 renderings have been provided for 1,300 properties.
Leveraging innovative grant programs to transform downtowns
To drive measurable improvements in foot traffic, business retention, and overall vibrancy, it’s time to think beyond the basics and embrace a more diversified grant toolkit.
A growing cultural and economic hub
A landmark Southeast Asian marketplace in Appleton is undergoing a major renovation that will expand opportunities for small businesses, strengthen economic activity, and further establish the property as a culturally significant neighborhood commercial hub.
WEDC awards Vibrant Spaces Grants to 11 communities
The Vibrant Spaces Grants allow communities to apply for up to $50,000 to assist with local placemaking efforts that will transform vacant or underused spaces into attractive, multipurpose community gathering spaces.
Compelling visuals: Strategies for capturing and using photos and videos to tell your downtown’s story
To ensure that your district’s online profile matches reality and reflects the experience visitors can expect to have, this month’s post features strategies to help identify, capture, and convey photo and video content to tell the story of your downtown.
Business retention surveys: An essential tool for revitalization
Learn why business retention surveys are vital for revitalization and how they can strengthen your community and local economy.
Stop branding everything: A better way for Main Street organizations to tell their stories
Uncover the key to effective storytelling for Main Street organizations. Stop branding everything to create memorable messages.
Building Wisconsin’s entrepreneurial base
WEDC Small Business Technical Assistance Grants will support organizations assisting startups, small businesses statewide MADISON, WI. MARCH 23, 2026 – Twenty organizations that support Wisconsin entrepreneurs through technical and [...]
Wisconsin Main Street success stories recognized at 35th awards ceremony
WEDC salutes impactful projects, local achievements at event in downtown Wausau MADISON, WI. March 19, 2026 – The Wisconsin Economic Development Corporation (WEDC) recognized the best downtown revitalization projects [...]
Vacant storefronts: Turning negatives into opportunities
Discover the potential in vacant storefronts. Learn how these spaces can create opportunities for thriving new businesses.
Waupun business is winner of Wisconsin’s Main Street Makeover Contest
The winning business will receive personalized technical assistance and up to $10,000 to implement recommended changes, which could include exterior façade and storefront design improvements along with personalized assistance to boost the business’s image and operations.
Three businesses named as finalists in Wisconsin’s Main Street Makeover Contest
The winning business will receive personalized technical assistance and up to $10,000 to implement recommended changes, which could include exterior façade and storefront design improvements along with personalized assistance to boost the business’s image and operations.
