Infrastructure and amenities for all ages
Downtowns offer unique architecture and affordable spaces that are well suited to all types of uses, but properties that have not been well-maintained or recently renovated require both inspiration and capital to translate existing spaces into move-in-ready apartments and retail storefronts. Read More
Demographic trends and downtowns
While statewide trends in Wisconsin point toward increased growth predominantly in the upper age brackets, both baby boomer and millennial/Gen Z groups show a preference for downtown. Read More
How businesses can use whimsy to creatively market themselves
See interesting ways that individual businesses can use whimsy to creatively market themselves while enhancing the entire district. Read More
Embracing public art on Main Street
Public art is a great way to inject a bit of quirkiness into your Main Street community. Read More
The case for quirky on Main Street
Main Street districts across America are learning that whimsical and offbeat installations like art, signage, alleys, seating and more that can fit well in historic surroundings. Read More
Making (and measuring) an impact
Although not a quick fix, investment in downtown revitalization pays off. The average Main Street district, despite representing only 2 percent of municipal land area, generates 6 percent of property tax revenue and supports 14 percent of retail spending, 21 percent of restaurant spending and 27 percent of hospitality room nights. Read More
Getting started with Main Street
What it means to be a Wisconsin Main Street community. Read More
Local impact, infinite reach
As we wrap up the 30th anniversary year of the Wisconsin Main Street program, we reflect on the extensive network of people and places that have encountered the program over the past three decades. Read More
Wisconsin’s Main Street entrepreneurs gear up for Small Business Saturday
Independently owned local businesses in Wisconsin are gearing up for Small Business Saturday on Nov. 24. Read More
Engaging board members
The third part in this month's series examines ways to keep board members engaged and excited about leading your organization. Read More
Evolve to leadership
Researchers on modern volunteerism have identified societal changes that impact volunteer management. Read about a new volunteer management approach to match these shifts. Read More
Organization culture sets the tone
The Four Dimensions of Sustainable Impact suggest that every organization needs an intentional focus on strategy, brand, leadership and culture. Read More