Loading...
Places Blog2018-04-25T14:13:40-05:00

Places blog: Encourage shopping small

While “shop local” campaigns can become controversial, seeming to discourage tourists and/or exclude franchises and other locally operated businesses, shopping small is a strategy that is hard to oppose. Consider the following unique strategies to encourage and recognize customers that make the effort to shop small. Read More

September 24, 2019|Marketing & Promotion, Places, Small Business|Comments Off on Places blog: Encourage shopping small

Places blog: Mentors and business partners

Another strategy for ensuring the success of new businesses to your downtown district is to connect them with established mentors. Connecting businesses with mentors that can help them understand the local market, capitalize on or prepare for seasonal changes or major events, and most effectively market to key customer groups can substantially increase their chance of success. Read More

September 18, 2019|Marketing & Promotion, Places, Small Business|Comments Off on Places blog: Mentors and business partners

Places blog: Small business support and funding

One constant limitation for many small businesses is a shortage of capital for startup, inventory and expansion. Fortunately, there are many tools available today to allow local investors to fund businesses that they support. Read More

September 10, 2019|Marketing & Promotion, Places, Small Business|Comments Off on Places blog: Small business support and funding

When to end an event that isn’t working

Many communities have traditional events they continue to hold because that is what they have always done—even if it no longer serves a specific purpose for the host organization nor provides a defined benefit for the community. Find key questions to consider when thinking about the future of community events. Read More

August 20, 2019|Community Engagement, Marketing & Promotion, Places|Comments Off on When to end an event that isn’t working

Tips and tricks on getting attendees to take surveys and give feedback

Surveys are a vital component in evaluating your events. Here are some tips and tricks for acquiring the best survey results. Read More

August 13, 2019|Community Engagement, Downtown Revitalization, Marketing & Promotion, Places|Comments Off on Tips and tricks on getting attendees to take surveys and give feedback

Building additions in historic commercial districts

With additions to the side, rear or top of buildings, it is very important that the new portion does not physically or visually damage the existing building. Any new addition should take design cues from the original building style. Read More

July 30, 2019|Downtown Revitalization, Local Ordinances, Places, Preservation|Comments Off on Building additions in historic commercial districts

New infill construction in historic commercial districts

The design of a new infill building, particularly its front façade, is a special challenge. It should be designed to look appropriate and compatible with surrounding buildings, yet still look like it was built today. Read More

July 16, 2019|Downtown Revitalization, Local Ordinances, Places, Preservation|Comments Off on New infill construction in historic commercial districts

New construction in historic commercial districts

Communities large and small across Wisconsin are seeing a building boom of late, largely due to a need for more housing. Interjecting new buildings within a cohesive district of already-built structures is a sensitive design issue. Read More

July 9, 2019|Downtown Revitalization, Local Ordinances, Places, Preservation|Comments Off on New construction in historic commercial districts

Anatomy of a Wisconsin Main Street Makeover

Wondering what it takes for a successful Wisconsin Main Street Makeover? From the initial application to the final unveiling, this post covers all the moving parts of the Wisconsin Main Street Program's annual event. Read More

June 21, 2019|Community Engagement, Downtown Revitalization, Marketing & Promotion, Places, Preservation, Small Business|Comments Off on Anatomy of a Wisconsin Main Street Makeover
Load More Posts