Entertainment districts in Wisconsin
Entertainment districts, also known as Outdoor Refreshment Areas or Open Container Districts, have existed in many states for decades but are relatively new in Wisconsin. Read More
Crafting charming communities: Unveiling best practices for downtown streetscapes
Practical amenities such as audio speakers, benches, flowers, and trash cans contribute to the overall charm and functionality of urban centers. Read More
Top 10 ways for small businesses to engage with downtown events
One effective way for businesses to boost their visibility, connect with potential customers, and help their communities is by getting involved in downtown events. Downtown events can be fantastic opportunities for small businesses to foster brand awareness. Read More
7 ways to use social media to boost downtown and community revitalization efforts
Social media is a powerful tool, providing rich opportunities to communicate with community members directly and put people in touch with each other. Read More
Top 10 characteristics of a thriving downtown
Each downtown has its own personality and unique landmarks. However, there are some common elements that thriving business districts share. Read More
Winning downtown revitalization strategies
The Wisconsin Economic Development Corporation (WEDC) recognized the best downtown revitalization projects of 2022 at the 32nd Wisconsin Main Street Awards ceremony held Friday at the La Crosse Center in downtown La Crosse. Read More
Signs of the times: New approaches to Main Street signage regulations
Main Street business signage is vitally important not only for businesses but also for establishing the district’s character. Read More
The flexible workplace trend can benefit downtowns
The pandemic forced a lasting transition to hybrid and work-from-home models, dramatically shifting downtowns’ daytime customer base. But communities are discovering that coworking spaces offer an important way for businesses to find and engage daytime workers downtown and keep Main Streets vibrant. Read More
Historic designation: The misunderstood development tool
Having properties officially listed as historic can afford local, state, and federal protections and incentives for their maintenance, repair, renovation, or restoration. Read More
A Guide for Planning a Successful Event
Determining what your event will be is just the beginning. There are many other factors to consider, such as the image you want to create for your event, how to publicize it, and how to gauge its impact. Read More
Adaptive reuse projects over the years
As we wrap up our 35th year of the Wisconsin Main Street Program, we felt inspired to look back on some of the downtown redevelopment successes from that time period. Read More
Transforming problem properties into economic opportunity
First impressions are important, and the face of your downtown has a huge impact on perceptions. If a district looks well cared for and active, people see it as vibrant and prosperous, encouraging customers to shop and businesses to invest. Read More