Upper-floor housing on Main Street
By Joe Lawniczak – Wisconsin Main Street Upper-floor space ready for renovation in Fond du Lac Upper-floor housing downtown can conjure up many images. Some might envision seedy, run-down apartments
Successful events during the pandemic
Creating a sense of normalcy and bringing the community together has always been an important goal for the Main Street districts around Wisconsin, but the lingering threat of COVID-19,
Creative fundraising approaches for community organizations
While the impact of COVID-19 on small businesses has been well documented, community organizations have also been negatively impacted. Challenges to the usual in-person models of engaging stakeholders,
Revitalization success stories
As our state, nation and world cope with a pandemic on a scale never before seen in our lifetimes, it has taken a toll on our health, our thinking, our economy and our communities. COVID-19 has also changed—perhaps forever—the the way we do business; interact with each other; and design the places we live, work and entertain. Some businesses, due to their nature, were able to easily adapt by providing window or curbside service, taking sales online or working from home. Others, such as salons, taverns, gyms, concert halls and sports venues, have had to shut down completely until further notice. Read More
Event planning during a pandemic
With most communities canceling events and unsure when they will be able to resume programming in light of the pandemic, WEDC’s downtown development team is offering some ideas for how communities can adapt. These include a focus on smaller events and virtual events, as well as events that can be planned in a short amount of time—so communities can adopt creative strategies instead of simply going the whole summer without any events. Read More
Designing for a pandemic
As our state, nation and world cope with a pandemic on a scale never before seen in our lifetimes, it has taken a toll on our health, our thinking, our economy and our communities. COVID-19 has also changed—perhaps forever—the the way we do business; interact with each other; and design the places we live, work and entertain. Some businesses, due to their nature, were able to easily adapt by providing window or curbside service, taking sales online or working from home. Others, such as salons, taverns, gyms, concert halls and sports venues, have had to shut down completely until further notice. Read More
Guide for communities and small businesses during COVID-19
The “Safer at Home” order, issued by Governor Evers on March 24, 2020, supersedes any conflicting advice contained in this post. Businesses should refer to the governor’s order to
Wayfinding 2020: Community Signage for Today’s Main Street
By Joe Lawniczak, Wisconsin Main Street It seems there are few areas of life that aren’t being revolutionized by technology, and travel is no different. People rarely read maps
Places Blog: Design for all seasons
For a community’s downtown to be winter-friendly, basic infrastructure must be in place: sidewalks cleared of snow and ice, easy (and snow- and ice-free) access from
Places Blog: Get creative with indoor activities in the winter
Planning for winter outdoor activities can be challenging if these activities rely on the availability of ice or snow. In many communities, ice rinks and sledding
Places Blog: Creative use of light to fight the winter blues
The biggest obstacle to getting people out and about in the winter is the general inertia against leaving the house when it looks so unappealing outside
Places Blog: Which type of sponsorship packet is right for you?
What to consider when choosing between tiered sponsorships, a la carte sponsorships or a mix of both, and between a yearly or per event sponsorship model. Read More